Comprehensive Marketing Mix Analysis of Coke Zero in Australia

This report provides a detailed analysis of the marketing mix applied to Coke Zero in Australia. It covers the key components of the marketing mix, including product, price, place, promotion, people, processes, and physical evidence. The product analysis focuses on Coke Zero's branding, positioning, and product life cycle, highlighting its appeal to health-conscious consumers. The report examines pricing strategies, including psychological, promotional, and segmented pricing. It explores distribution channels, promotional campaigns, partnerships, and the role of people within Coca-Cola Australia. Furthermore, it analyzes processes related to packaging and distribution and the impact of social media as physical evidence. The report concludes by summarizing the effectiveness of these marketing strategies and the impact of corporate social responsibility on the brand. The paper also includes a comprehensive bibliography of relevant sources.