Marketing Communication Strategies for Island Beach Resort

This report examines the application of integrated marketing communication (IMC) within the context of Island Beach Resort. It begins by outlining the importance of marketing in disseminating information about offerings and achieving market share. The report then details specific communication objectives, including enhancing brand awareness, encouraging customer visits, and leveraging social media for feedback. It further explores the selection and integration of various communication channels, such as social media marketing and search engine optimization (SEO), to achieve these objectives. The report presents an IMC plan, outlining the resort's vision and mission, and concludes by emphasizing the critical role of marketing communication in brand building and customer acquisition. References from academic journals are provided to support the analysis.

Integrated Hospitality
Marketing Communications

Content
Introduction
Proposed communication objectives
selection and integration of chosen communication
channels
Integrated Marketing Communications Plan
Conclusion

Introduction
Marketing alludes as the movement of publicizing about
current tasks of an association. The primary reason for
this is to disperse the data among the purchasers about
their contributions alongside position inside the market.
This movement has tremendous commitment
comparable to the accomplishment of enormous piece of
the overall industry and competitive edge.

Proposed communication objectives
To increase brand awareness among customers
by using different communication channels.
To motivate customers to visit resort through
use of persuasive technique.
To use social media platforms for ascertaining
views and feedbacks of customers.

Selection and integration of chosen
communication channels
 Social media marketing: It is an effective and essential
type of marketing communication channel that helps
Island Beach Resort in increasing brand awareness.
 Search engine optimisation: it is another important
part of marketing communication channel that support
Island Beach Resort in growing the quantity and
quality of website traffic by enhancing the visibility of
web page or website to users of a web search engine.

Integrated Marketing
Communications Plan
 Vision: The vision of a resort is to build
communication bond through which able to reach
among all who wants to spend time for leisure and
adventure.
 Mission: The mission of a report is to use of the
competitive marketing communication strategies that
have large scope and cost effective in nature
according to the business model.

Conclusion
From the above mentioned information it has been
concluded that marketing communication is
important part for the growth and success of
company. This will support resort in enhancing of
its brand awareness and also increasing customer
base. Along with this, communication objectives
helped business in improvement of its brand value
and also increment in sales and market ratio.

References
Porcu, L. and et al., 2019. Analyzing the influence
of firm-wide integrated marketing communication
on market performance in the hospitality
industry. International Journal of Hospitality
Management. 80. pp.13-24.
Turner, P., 2017. Implementing integrated marketing
communications (IMC) through major event
ambassadors. European Journal of Marketing.
Wang, C. R. and Sirakaya-Turk, E., 2017. Integrated
marketing communications in the hospitality and
tourism industry. In Routledge Handbook of
Hospitality Marketing (pp. 449-464). Routledge.