Marketing and Communication Report: Policy, Action Plan, and Ethics

This report analyzes marketing and communication strategies within a company setting, addressing issues related to staff consultation, internal communication, and cultural diversity. Assessment 1 focuses on policy, continuous improvement, conflict resolution, and maintaining company ethics, while Assessment 2 presents an action plan to address workplace conflicts and prejudices. The report emphasizes the importance of effective workplace relationships and provides recommendations for coaching employees to improve communication and resolve conflicts. References to relevant academic sources support the analysis and recommendations, offering practical insights into fostering a positive and productive work environment. The report highlights the significance of equal opportunities, ethical conduct, and continuous improvement in organizational success.

Running head: MARKETING AND COMMUNICATION
Marketing and communication
Name of the student
Name of the university
Author Note:

2
MARKETING AND COMMUNICATION
Table of Contents
Assessment 1 Policy........................................................................................................................3
Staff Consultation............................................................................................................................3
Internal Communication..................................................................................................................3
Cultural Diversity within the workplace..........................................................................................4
Continuous Improvement................................................................................................................4
Staff Complaint and Conflict Resolution........................................................................................4
Maintaining Company Ethics..........................................................................................................5
Encouraging and Maintaining Effective Workplace Relationships.................................................5
Assessment 2 Action Plan...............................................................................................................6
Prejudices at Play.............................................................................................................................6
Developing an Action Plan..............................................................................................................6
Coaching Alan.................................................................................................................................6
References....................................................................................................................................... 8

3
MARKETING AND COMMUNICATION
Assessment 1 Policy
Staff Consultation
Staff consultation refers to sharing information with all the employees time and again. It
also involves the manager of the company to meet with the top management officials and discuss
critical matters (Dam et al. 2014). Alan should consult with the top management regarding the
issues that he has been facing with Sam.
10/9/2017 11:30 AM CONFERENCE ROOM
Meeting Called By HR Manager
Type of meeting Meeting of the employees
Facilitator Deputy HR Manager
Note Taker HR Executives
Timekeeper Attendance Attended the meeting
Attendees Employees of the HR
Department
Internal Communication
Internal Communication refers to the transfer of information from organizational
members to other members of the company or the employees of the company. This is necessary
to keep the management updated about the tasks of the organization. A better communication
will help to solve complex problems easily and will help in the growth of the organization. Alan

4
MARKETING AND COMMUNICATION
must sit with Sam and also the management and should speak clearly about the problems which
will help to solve the problem easily.
Cultural Diversity within the workplace
A large organization always has a huge cultural diversity. The term refers to the
segregation of different types of people in the organization on the basis of caste, culture, creed,
religion, ethnicity and many more such diversities. The mentioned tyre company has a number of
teams in it and thus effective communications within the team will help to improve the
organizational culture.
Continuous Improvement
A continuous improvement process is the effort of a company to improve its
organizational structure by increasing the internal communication within the organization.
Rather than expressing discomfort and irritation Alan must find a solution to the problem that he
faces while working with Sam (Charts 2016). The continuous process of improvement by the
organization is mainly to increase the productivity levels of the organization.
Staff Complaint and Conflict Resolution
Every company must have a well developed complaints handling policy in place that will
help the business with a strategy and guidelines to address the complaints of the customers
(Loots and Grobler 2014). The mentioned tyre company must create some procedures to avoid
the current scenario where Alan the assessor of the team has been complaining regularly about
the problems he has been facing working with Sam. Some procedures are;
1. The management must find out the reasons behind the fallout

5
MARKETING AND COMMUNICATION
2. Review every incident
3. Provide an amicable solution to the problems and making sure that they are implemented
and accepted strictly
Maintaining Company Ethics
The employees in an organization must ensure that they maintain the ethics of the
company (Wallnöfer and Hacklin 2013). Ethics are the standard set of codes, rules and
regulations that are integrated in the organizational structure to maintain the discipline and
efficiency of the employees.
Encouraging and Maintaining Effective Workplace Relationships
The establishment and maintenance of proper work place relationships is the most
important to maintain a positive workplace (van Dam et al. 2014). Effective business Encourage
the development of positive relationships between managers and employees. Some of the ways
to maintain workplace relationships are;
a. Creating a proper mission and vision for the company
b. Encouraging hassle free teamwork
c. Effective Communication
d. Rewarding good work

6
MARKETING AND COMMUNICATION
Assessment 2 Action Plan
Prejudices at Play
Equal opportunities at workplace are one of the most important to maintain a proper
organizational culture (Au et al. 2015). The maintenance of such a record is one of the most
important as because equal opportunities help the employees to work in an efficient manner. This
pledge encompasses recruitment, employment and promotions that help the company to attain
new scale in the future endeavors.
Developing an Action Plan
Month 1 Month 2 Month 3 Month 4
Teaching the
laws, rules and
regulations of the
company
Making the
employees aware
about the benefits
and reward
system
Implementing the
policies of the
organization
Integrating the
new policies with
the old ones
Coaching Alan
The management of the tyre company has to coach Alan by making him understand the
need to work efficiently with Sam and help the latter to understand the organizational structure
and the specific works that the organization demands from him. The management must also

7
MARKETING AND COMMUNICATION
make him go through a counseling process to help him control his temper and work in a
friendlier way with the employees of the organization.