Marketing and Communications in the Digital World: Nokia Analysis

This report provides a comprehensive analysis of marketing and communication strategies in the digital world, using the Nokia 3310 relaunch as a case study. It examines the elements of the marketing mix, including pricing, product features, promotion, and placement, and discusses the importance of understanding market trends and customer preferences. The report outlines a research plan, incorporating both primary methods such as interviews, surveys, and focus groups, and secondary methods like market studies, online research, and newspaper analysis, to gather insights for a successful product relaunch. It also evaluates data collected from these research methods and provides recommendations for improving the product and marketing strategies, including considerations for target audience, pricing, and promotional activities. Furthermore, a presentation is included, summarizing the key aspects of the marketing strategy and the factors that can affect the success of a product launch. Desklib offers a wide range of similar solved assignments and resources for students.