This report presents a marketing communication plan for Love Beauty and Planet, a Unilever brand focusing on natural ingredients and environmental sustainability. The report begins with an introduction to the brand, its product line, and long-term strategies, emphasizing its commitment to responsible sourcing, waste reduction, water conservation, and carbon emission reduction. It then analyzes the brand's competitors, differentiating between brands with chemical ingredients and those with natural ingredients. The marketing mix is detailed, including product quality, packaging, pricing, placement, and promotion strategies, covering direct distribution, advertising, public relations, and promotional campaigns. The report outlines business, marketing, and communication objectives, aiming to increase revenue, market share, and brand awareness. It also provides insights into consumer behavior, the impact of chemicals in cosmetics, and the brand's core message: 'Tỏa sáng cùng Trái Đấ t' (Shining with the Earth). The target customer profile is defined by age and gender, and the report concludes with a discussion of the 'Positively Shiny' product line and its benefits. The plan incorporates an IMC strategy and is supported by a detailed budget and references.
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