Advanced Marketing Communication: Motivation Annotated Bibliography

This annotated bibliography examines the multifaceted role of motivation within the realm of marketing communication. It synthesizes six academic articles that explore various dimensions of motivation, including intrinsic and extrinsic factors, and their impact on individual behavior and academic performance. The articles delve into how motivation influences learning, academic achievement, and the effectiveness of interventions like motivation camp programs. The bibliography also investigates the relationship between teachers' enthusiasm and student performance, the different types of motivation, and the impact of perfectionism on motivation in sports. The studies highlight the significance of motivation as a cornerstone for success, emphasizing its role in enhancing performance, and guiding behavior. Ultimately, the annotated bibliography underscores the importance of understanding and leveraging motivation to achieve desired outcomes in marketing, education, and other areas.

Running Head: ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 1
Annotated Bibliographies On Motivation
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ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 2
Introduction
Motivation refers to person’s effort to finish a particular task and plays a significant role
in an individual academic life since it reflects the learner’s choices of academic task, effort,
perseverance, time and ability to handle academic obstacles. Each needs to be motivated to reach
the academic objectives; thus the paper is an annotated bibliography on six articles on academic
motivation.
Asif, S., Kamal, A., Fahim, M., Naveen, N., & Yousaf, F. (2018). Exploring Gender
Differences in Academic Motivation among Adolescents. Ophthalmology Update,
16(4), 918–922. Retrieved from http://search.ebscohost.com/login.aspx?
direct=true&db=aph&AN=132883851&site=ehost-live
The article explores the relationship that exists between extrinsic as well as intrinsic
motivation on academic performance. The authors of this article defined academic motivation to
be the cornerstone for success amongst the learner’s success to be highly dependent on the level
of motivation that they receive. Success according to these authors is visible among students that
are motivated to work hard more than students who are not motivated. Besides, this article
defines motivation in the academy to be the desire of a learner regarding academics when their
ability is determined against the set of excellence or performance. Therefore, according to the
presentation in this article, motivation is an essential factor in academic. For instance, the article
reports that motivation enhances the education performance of the learners, even if there are
differences in sex category in terms of the form of motivation and school performance. The
authors’ defined intrinsic motivation to be self-desires to attempt to face advance challenges. In
intrinsic motivation according to this article remains to be how an individual does particular duty

ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 3
because they take pleasure in performing it or have the attention in performing such duties. They
report that intrinsic motivation does not depend on external forces or the wish for reward.
Additionally, this report defined extrinsic motivation to be the performance of the operation to
attain the desired results. The article records that extrinsic motivation is the opposite of intrinsic
motivation. The authors of this article state that extrinsic motivation remains to be the behavior
that is done to achieve the reward that includes money, praise, or grades.
Mahler, D., Großschedl, J., & Harms, U. (2018). Does motivation matter? – The
relationship between teachers’ self-efficacy and enthusiasm and students’
performance. PLoS ONE, 13(11), 1–18. https://doi.org/10.1371/journal.pone.0207252
This article attempts to give an answer on whether motivation matter or not by focusing
at relationship amongst self-efficacy together with enthusiasm of teacher alongside the
performance of learners. The authors’ records that motivational orientation has overall expose to
be pertinent predictors of education of students. Motivation has several dimensions, and their
comparative significance stays uncertain. This study illustrates that motivational orientation of
teacher is one of the essential traits that lead to efficient tutors and their relations to the act of the
student. The authors’ record that motivation remains tom is an essential factor in choosing the
profession, in staying in the job, alongside to do well in the career. The outcomes of study in this
article supported the hypothesis that thrive needs of teaching greater than expert understanding
by enlightening the positive association amongst enthusiasm of tutor and the acts of student. The
article records that motivations from teachers make students focus on working hard to improve in
every activity within the learning institution. From the study, student performance is seen to be
better among students that are motivated by their teachers more than the performance of students
who are not motivated by their tutors. Therefore, from this article, the author reports that every

ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 4
learning institutions and teachers have the mandate to concentrate on student motivation so as
they can have a positive performance in whatever they perform in their lives.
Frielink, N., Schuengel, C., & Embregts, P. (2017). Distinguishing subtypes of extrinsic
motivation among people with mild to borderline intellectual disability. Journal of
Intellectual Disability Research, 61(7), 625–636. https://doi.org/10.1111/jir.12363
According to research in this article, motivation is always ordered in different types that
consist of intrinsic motivation, amotivation, alongside extrinsic motivation. The authors of this
article concentrate on theory of self-determination that describes subtypes of extrinsic incentive
to be external inspiration, identified, integrated, as well as introjected motivation. The article
records that diverse types of inspiration around society are generally applicable. According to
presentations in this article, motivation is responsible for actions and growth of individuals.
Therefore, the article illustrates that motivation remains to be vital in the provision of individual
reasons for the specific trait and plays the fundamental function in decision making and guiding
behavior of people. The article reports that with self-determination hypothesis, more types of
motivation need to be identified. The article records that first as well as least self-resolute type of
extrinsic incentive is labeled as external motivation. It happens in case a person takes different
actions to get rewards, to avoid punishments, or to obey outer desires. The second form of self-
resolute type of extrinsic incentive according to this article is the introjected motivation.
Introjected motivation tends to drive act to stay away from cases of disgrace and guilt to
accomplish emotions of value as well as pride. Therefore, the authors of this article stated that
external incentive and introjected aspiration are together termed to be controlled drive.
Additionally, authors of this article conclude by recording that the third kind of extrinsic
incentive to be a more self-resolute kind. The third form is known us labeled recognized extrinsic

ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 5
incentive that is just an integrated motivation. It drives dealings that are completely incorporated
with different morals alongside the behaviors of different individuals.
Masre, S. F., Jufri, N. F., Mohd Saat, N. Z., Lubis, S. H., & Ishak, I. (2018). The
Effectiveness of a Motivation Camp Programme Among Second and Third Year
Students of Biomedical Science. Malaysian Journal of Health Sciences / Jurnal Sains
Kesihatan Malaysia, 16(2), 113–117. https://doi.org/10.17576/JSKM-2018-16
The report examines the success of the program of incentive camp amongst the second
alongside 3rd year learners of Science of Biomedical. The writers of this article state that
motivation camp remains to be one of the learning interventions. The interventions according to
this report are essential in operations of students because it assists the underperforming learners
in improving their academic performances about the grade point average. This article reports that
de-motivation among students make them be underperforming in various higher learning
institutions. The authors claim that motivation can help in improving the performance of
students. Motivation can help students to have the necessary support essential for stress reduction
solving the problem, and the deal the weakness might offer negative effects on their academic
outcomes. This article records that motivation help in improving student’s academic achievement
which is the appropriate way of evaluating effective learning. The report in this article record
that motivation camp can be considered as one of the various intervention devices that is
beneficial to learners, yet it could be amended with the early detection to students that are
underperforming. The motivation camp according to this report needs to be done by
academicians to ensure every student is performing well. The reporters state that motivation in
learning institutions can be achieved by assigning the group of underperformance students to the
academic of the department. The department is responsible for following academic progress of

ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 6
underperforming students through a regular meeting in which their concerns and problems are
discussed.
Cowden, R. G., Crust, L., Jackman, P. C., & Duckett, T. R. (2019). Perfectionism and
motivation in sport: The mediating role of mental toughness. South African Journal
of Science, 115(1/2), 57–63. https://doi.org/10.17159/sajs.2019/5271
This article addresses perfectionism together with motivation in sports that is responsible
for the mediating role of mental toughness. The authors of this article record that motivation
refers to the underlying causes of the behavior of human. The article reports that while there is
the existence of several models of motivation, self-determination theory has consistently been
applied to the investigation of perfectionism. Additionally, this report explains that within the
framework, motivation is represented by the continuum of subtypes of motivation. Some of the
subtypes of motivations according to these authors of the article comprise of intrinsic regulation,
integrated regulation, introjected regulation, identified regulation, and motivation. All these
motivational subtypes according to this article reflect the extent to which the fundamental needs
of psychology are internalized. Furthermore, this article explains that most autonomous forms of
motivation embody self-determined motivation. Some of the forms of the autonomous form of
motivation according to these authors consist of intrinsic regulation as well as identified
regulation. The article also records that the least autonomous forms of motivations exemplify
non-self-determined motivation. These forms include external regulation together with
motivation. From the study conducted by these authors reported that coaches of different sports
ought to emphasize on self-comparative appraisal processes when assisting athletes with setting
expectations of performance. The article reports that coaches can focus on self-comparative ideas
of motivations when they are evaluating the performance of outcomes. The idea remains to a

ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 7
useful tool that creates sporting climates to focus on demonstrating self-referenced competencies
together with maximizing the potential of an individual athlete.
Shylashree, G. S., & Rekha, S. V. S. (2018). Achievement Motivation of High School
Students Belonging to Three Different Curriculums: An Intervention Study.
Journal of Psychosocial Research, 13(1), 229–236. Retrieved from
http://search.ebscohost.com/login.aspx?
direct=true&db=aph&AN=130886045&site=ehost-live
The objective of this article to examines some of the achievement of the motivation of
high school learners that belong to three varied curriculums. The authors of this article defined
academic motivation to be the desire of a student to be a revealed in method, diligence, together
with the stage of interest concerning education subjects when their ability is evaluate against the
set of performance or brilliance. Additionally, this article stated that motivation is the major
integral aspect of learning. The authors report that the attainment drive of a learner is surely
connected to their accomplishment in academic work. These authors used quasi-experimental
design as a method of researching to attain the effects that motivation has on high school learners
that belong to three different syllabi. The result of their study illustrates that there is a huge
disparity in attaining incentive scores of management as well as the experimental group. The
outcomes of analysis record that there is no important disparity in accomplishment incentive as a
outcome of disparity in the program of different schools. Therefore, from all these results the
authors of this article end that incentive to attain is the basic section of education success. So,
each attempt needs to be completed from school and tutors to utilize various policies to improve
the inspiration point of the learner to reap the advantages of education.

ANNOTATED BIBLIOGRAPHIES ON MOTIVATION 8
Conclusion
In conclusion, the annotated bibliographies have illustrated the importance of motivation
in academic performance in education irrespective of the level and academic ability. Motivation
tends to increase student’s performance, serves as performance’s indicator, and yardsticks to
gauge performance; thus all stakeholders need to find ways of boosting the students’ learning
desire.