Strategic Marketing & Communication Plan: Nokia 3310 Relaunch

This report analyzes the marketing and communication strategies for the Nokia 3310 relaunch, focusing on the 7Ps of the marketing mix (Product, Place, Price, Promotion, People, Process, and Physical Evidence). It discusses the research requirements, including primary (questionnaire, interview) and secondary (online articles, journals, books) research methods, to identify key areas for improvement. The research plan outlines the aim, objectives, and a detailed timescale for the research activities. Findings from questionnaires and interviews highlight the importance of promotion strategy, positive marketing communication, and online advertising in a digital world. The report aims to provide insights into enhancing the success and productivity of the Nokia 3310 relaunch through effective marketing and communication strategies. Desklib provides access to similar solved assignments and resources for students.