St George College BSBMKG418 Marketing Communication Plan for Philly Up

This report presents a comprehensive marketing communication plan for Philly Up, a fast-food business operating from a mobile airstream van. The plan begins with an overview of the business, its products (Philly cheesesteaks, burgers, hotdogs, and shakes), and its target audience, which includes young professionals, tradesmen, and food lovers. The campaign objectives are to build brand awareness, increase social media presence, boost sales by 40% within six months, and build a customer database. The report includes an industry overview, SWOT and PESTLE analyses, and identifies key marketing messages. It also outlines current and new communication techniques, including advertising, personal selling, social media marketing, and website promotion. The plan aims to leverage digital marketing to achieve its objectives, build brand awareness, and increase customer engagement. The report also references relevant industry trends and standards, providing a well-rounded strategic approach to marketing Philly Up's offerings.