Integrated Marketing Communication for The Mere Golf Resort & Spa

This presentation provides an analysis of the integrated marketing communication plan for The Mere Golf Resort & Spa. It begins with an introduction, followed by a discussion of communication objectives, focusing on how to create awareness and utilize online channels effectively. The presentation then justifies the selection of digital media for communication, emphasizing the use of attractive visuals to engage potential customers. An integrated marketing communication plan is proposed, outlining various marketing channels such as content, email, and social media marketing. The plan includes details on audience targeting, content creation, and understanding consumer decision-making. The presentation concludes by highlighting the importance of effective marketing in the hospitality industry and referencing relevant academic sources such as Buhalis and Leung (2018) and Costanzo (2018).

INTEGRATED HOSPITALITY
MARKETING
COMMUNICATION

TABLE OF CONTENT
 Introduction
 Communication objectives for the resort
 Justification for the selection
 Integrated marketing communications plan
 Conclusion
 References

INTRODUCTION
Integrated marketing communication is refers as an integration
of all marketing tools, resources and approaches into
organisation that enhances impact upon customer mind
which results into profitability enhancement at minimal cost.
For this presentation the chosen resort is The Mere Golf
Resort & Spa. In this PPT, communication objectives,
justification for selection and integrated marketing plan are
covered.

COMMUNICATION OBJECTIVES FOR
THE RESORT
In order to develop a channel of communication for
accomplishing the requirements of The Mere Golf Resort &
Spa it is essential for them to design communication objectives
in respect of integrated marketing communication. So,
explanations of few objectives on which the plan of marketing
communication will concentrate are discussed further:

CONT….
The main intent of development of communication plan is to
create awareness about The Mere Golf Resort & Spa and their
offerings among consumers so that they can compare it with
other options which are accessible into marketplace. The
respective resort management need to design an effective
webpage for their resort with various keywords so that it can
be found online in simple way.

JUSTIFICATION FOR THE SELECTION
AND INTEGRATION OF THE
COMMUNICATION CHANNELS
During describing present situation of The Mere Golf Resort &
Spa. They are not using the online marketing channel more for
communicating about its offerings. In order to develop effective
communication, it may utilise digital media that will help them in
sharing data regarding their facilities and offerings which are
provided through them at local as well as international level.

CONT…
There are facilities such as spa, dining, weddings and events,
entertainment activities which are facilitated through The
Mere Golf Resort & Spa. So, during communicating online
resort, it may use the attractive pictures of all these as it help
them to obtain more attention of people.

INTEGRATED MARKETING
COMMUNICATIONS PLAN
Integrated marketing communication plan is considered as an
approach which attain the objectives of marketing campaign by
well organized utilization of various promotional methods which
are intended for reinforcing one another. In respect to The Mere
Golf Resort & Spa, they have to execute the communication plan
appropriately so that objective can be accomplished in effective
way.

CONT….
•Identification of diverse marketing communication
channel
Content marketing
Email marketing
Social media marketing

CONT….
•Prepare a marketing communication plan:
Audience
Cadence
Content
•Understand the decision making procedure of
consumers
•Execute market communication plan

CONCLUSION
As per the above ppt, it has been concluded that hospitality
industry plays crucial role in accomplishing guest’s requirements
through providing standard quality services. Also, there are
various marketing channels and tools which are utilised through
firm for developing awareness regarding their products and
services. This grab the attention of more consumers and enhance
sales as well as profit.

REFERENCES
Buhalis, D. and Leung, R., 2018. Smart hospitality—
Interconnectivity and interoperability towards an
ecosystem. International Journal of Hospitality Management, 71,
pp.41-50.
Costanzo, P.J., 2018. A course project designed to aid students’
understanding of the structure of advertisements: an application of
the who says what to whom over what channel with what effect
model. Atlantic Marketing Journal, 7(1), p.5.