Analysis of Marketing Communication Strategies: A Detailed Report

This report delves into the realm of marketing communication, exploring various strategies employed to connect with target audiences. It begins by defining the core concept of marketing communication and its significance in building brand awareness, increasing customer base, and driving sales. The report then outlines different types of marketing communication, including digital marketing and promotional events, highlighting their respective strengths and applications. A specific case study of 'Ozwide Dream Clean' is presented to illustrate how these strategies can be implemented in practice. The case study showcases how promotional events can be effectively utilized to engage potential customers and provide them with cleaning services. The report concludes by emphasizing the importance of marketing communication as a vital strategy for business growth and customer satisfaction, offering insights into the effectiveness of different approaches and their impact on customer behavior and brand perception.

Marketing Communication

Table of Content
 Introduction
 Concept about Marketing Communication
 Various types of marketing communication
 Specific Example
 Conclusion

Concept of Marketing
Communication
 The marketing communication is a method which is used to educate
the targeted customers about the products or the services which an
organization has to offer to them. The marketing communication
helps an organization to make the customers aware about them and
tells them about the benefits the customers can get through their
services and products offered. Through effective marketing
communication methods, an organization can increase their
customer base, their sales and revenue along with their market share
and growth. It also helps in the expansion process of organization.

Different types for Marketing
Communication
 Digital marketing: The Ozwide Dream Clean can likewise utilize
the advanced marketing for their marketing reason. The
computerized marketing is a movement which utilizes the
advanced stages and web for marketing about the association.
Through advanced marketing the association can focus on the
gigantic mass of individuals at a solitary time. This technique is
exceptionally compelling in playing out the marketing action
additionally it doesn't that expensive for any association.

Cont..
 Promotional Events: The Ozwide Dream Clean can put together different limited
time occasions at the public spot where they can showcase their items or
administrations offered to the general population by cooperating with them. This
can likewise assist the organization in building a decent connection with the
general population.
 Newspaper: The organization can likewise play out the advertising
correspondence through printing their advertisements in papers. A ton of
populace is in a propensity for understanding paper and they likewise get pulled
in by observing these notices in them.

Example This is Alia. Alia is a solid autonomous
working lady. She is a monetary expert in a
major MNC. She brought a house from her own
reserve funds and lives alone. Alia is tense
about cleaning his own home as she is occupied
in her office related work just and doesn't get a
solitary moment free for her home cleaning.
When she went out in a shopping center. There
is saw an occasion in which the folks where
promising about cleaning administrations.

Cont..  The second she comes to approach to
that occasion she saw an immense group
being engaged by a lot of individuals or
state specialist. Abruptly a specialist
went to her and clarify the cleaning
administrations which they give to
clients. The specialists were has a place
with an organization name, Ozwide
dream clean. Alia inside a second
reserved the administration for
exceptionally following day and gave
her street number.

Cont..
 The following day the representatives from the organization were
at his entryway venture at time and being their cleaning work. At
that point Alia was occupied with accomplishing her office work.
Subsequent to completing of work, Alia found that her home got
very flawless and clean and looks more excellent at this point. She
gets content with the administration and chose to call these
individuals over and over for profound cleaning.

Conclusion
 Like Alia, there could be more number of individuals who can
get pulled in by special occasion strategy for marketing
communication. This technique is extremely valuable in
knowing the take about the clients on the administrations and
furthermore to think about the issues which they face with
respect to cleaning. This will offer them a chance to fulfill the
clients by offering the types of assistance which can tackle their
cleaning issues. That is the manner by which the advertising
correspondence can be viable strategy to perform.