Marketing Communication Strategy, IMC Plan, and Social Media Analysis

This report delves into the intricacies of marketing communication strategies, evaluating their effectiveness within the UK market, with a specific focus on the use of social networks. The analysis includes a case study of Marks & Spencer's (M&S) marketing channels and digital platforms such as Facebook, Instagram, campaigns and advertisement, alongside email marketing. The report also includes a comprehensive integrated marketing communication (IMC) plan developed for a new animal welfare charity. The IMC plan encompasses situational analysis (PESTLE), specific, measurable, achievable, realistic, and time-bound (SMART) objectives, target audience identification, marketing channel selection, budget allocation, and evaluation metrics. The report aims to provide a practical guide to enhance marketing efforts and achieve organizational goals, with particular focus on digital technology and social media.