CFPBUS004, London School of Commerce: Marketing Material Report

This report analyzes the marketing materials of a private bus company, focusing on communication challenges and barriers. It identifies issues such as language differences, the use of jargon, and premature evaluation. The report then explores strategies to overcome these barriers, including building a simple organizational culture and promoting active listening. It emphasizes the importance of effective communication skills and awareness of cultural influences on communication and negotiation, concluding that marketing materials play a critical role in the success of the organization and its ability to achieve positive outcomes. The study provides insights into how the company can improve its communication strategies and enhance its business operations.

Market materials can be defining as printed
stuffs which are used by the business
managers for promoting their services and
products. Private coach hire which is a bus
company in UK has been chosen for this
study. Company offers a wide range of
minibus and coach hire options and help
consumers with affordable packages of
travel. In this study, some common
challenges and barriers for effective
communication will be identified.
Furthermore, different strategies for
overcoming communication barriers will be
discussing. At last, awareness of cultural
influences on communication and
negotiation will be address.
 Language difference: Employees may
come from different cultures and
backgrounds which may be a cause
language barriers and it seems to be
challenging for the employees to
understand each other’s language.
 Premature evaluation: It is a major
communication barrier in which the
employees usually evaluate the
conversation before even listening to it
completely and thus, decision is made
without getting a proper information.
There could be number of challenges of
failure of communication within a business
organisation. Some of the common
challenges and barriers that could be arise for
effective communication in Private coach
hire organisation is discussed here.
 Using Jargon: Respective
organisation must avoid using over
complicated language and technical
terms. It may be proved as a potential
barrier as employees would be
unfamiliar with the language.
Marketing material
Introduction Common challenges and
barriers to communication

For overall success of the organisation
effective communication is a must have
element. Thus, to build effective
communication skills, Private coach hire
need to eliminate barriers which are proved
to be a hurdle for bringing effective
communication skills. Using jargon must be
avoided in the organisations and employees
must use simple and clear words for better
understanding. Active listening is also a
strategy for overcoming communication
barriers as it leads to proper understanding
of conversation.
Culture has a great influence on both
communication and negotiation. As time
flies, there is a change of socio-economic
conditions of people and their effect
reflected in the communication behaviour
of individuals. Cultural background plays a
key role in individual behaviour and way of
communication. It is important for Private
coach hire to maintain a specific culture in
organisation for negotiation and
communication.
From the above study it can be concluded that
marketing materials plays an essential role in
promoting business services and products.
Communication being a critical element of
business as a specific role in organisations as
success of organisations and probability of
positive outcomes is totally depend on how
employees communicate in organisation and what
are the mode of communication.
Strategies for overwhelming
communication issues
Awareness of cultural
influences on
communication and
negotiation
Conclusion
References
Kerrigan, F., 2017. Film marketing. Routledge.
Strengers, Y., and et.al., 2017. Smart home control
devices: Summary and assessment of energy and lifestyle
marketing claims.
Beres, M.A., 2018. The proliferation of consent-focused
rape prevention social marketing materials. In Orienting
Feminism. (pp. 181-196). Palgrave Macmillan, Cham.
Culture has a major role of providing implicit
knowledge regarding how employees should
behave in different conditions and how to identify
behaviours of others in different situations.
Along with that, a simple organisational
structure must be built in respective
organisation by considering an optimum
number of hierarchical levels. Simple
organisations bring effective
communication.