Marketing and Communication Report: Strategies and Channels Analysis

This report delves into the realm of marketing communication, examining the strategies and channels used to reach target audiences. It begins by defining marketing communication and its role in promoting products and services. The report then explores various marketing channels, including in-person outreach, digital platforms, and print media. In-person strategies involve direct interaction, such as business cards and local events. Digital outreach focuses on social media engagement and online promotions. Print outreach includes local advertising and promotional materials. The report concludes by summarizing the importance of effective marketing channels in connecting with customers and building brand awareness. The report also includes references to support the analysis and findings.

Marketing and
Communication Profile

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing communication..........................................................................................................3
Marketing channels ....................................................................................................................3
CONCLUSION .............................................................................................................................4
REFRENCES...................................................................................................................................5

INTRODUCTION
Marketing communication is that kind of techniques that has been used by an business
organization for conveying of promotional message about product and services that has to be
provided by organization. This file is based on marketing communication. Marketing
communication and channels has to be explained in file.
MAIN BODY
Marketing communication
In this marketing communication design and various types of persuasive communication
is done for targeting if large audiences. Also marketing communication is helpful in making an
organization reach to customers for providing with product and services that has been provided
by an organization. By treating them as valued assets and taking feedback from them that makes
profit to be generated of profit and building long term relationship. These communication is
based on certain elements and they are advertising, sales, promotion and public relations
(Alessia, 2020).
Marketing channels
In marketing communication various kinds of marketing channels and tools is being used
that makes products easily available to customers. Such channels are there to make an product
reach to customers with ease. Further channels of communication has been explained as follows:
In person outreach: Under this an person is required to hold a business card and go to
door to door which makes development of business in particular area possible. After this various
small stalls are required to be developed which makes an business to be promoted and helps in
reaching to customer in no time at local level. Event organizing is also helpful in making an
business to be promoted.
Digital outreach:In this an business organization is required to use social media platform
like Facebook and create a page over it and connect to each members involved in activities of
business. On it information regarding daily work has to be posted with status of orders in order to
make customer aware about position of his order. Taking pictures of buyer for making promotion
on social media platform.
Print outreach: In this delivery options has to be made available within 5km radius and
sample of the products should be given with schemes. Competitions should be conducted within

the local area to encourage customers and making brand popular in that area. To sell the property
name and address over the sign board should be given with agency information.
CONCLUSION
From the above file the concept of marketing communication is explained which means
making product and services reach to large customers. Further various marketing channels has
been explained that makes it clear that how an organization can promote its products.

REFRENCES
Books and Journals
Alessia, A., 2020. Immigrant Target Marketing and Communication Policies of Italian
Companies. Micro & Macro Marketing. (2). pp.261-278.
Constantin, F. and Kavoura, A., 2019. Websites and Facebook Profile Communication of
Dentists in Oradea, Romania. In Strategic Innovative Marketing and Tourism (pp. 487-
495). Springer, Cham.
Sharma, H., 2018. Memes in digital culture and their role in marketing and communication: A
study in India. Interactions: Studies in Communication & Culture. 9(3). pp.303-318.