Marketing and Communications Report: Product Relaunch Analysis

This report analyzes the challenges and functions faced by businesses when relaunching a product, focusing on marketing and communication in the digital world. The report examines the effectiveness of the marketing mix elements, including product, place, price, and promotion, in the context of a product relaunch. It identifies research requirements and analyzes the projected success of a company's product based on market research findings. The report provides a detailed explanation of how an effective marketing campaign can lead to commercial success, covering various aspects of digital marketing, such as social media, search engines, and websites. The report concludes by emphasizing the importance of digital marketing and the strategic use of the marketing mix to achieve business objectives. The report includes references to relevant academic sources and demonstrates the student's understanding of the module's learning outcomes, including analyzing the marketing mix, identifying research requirements, and planning and critiquing marketing research.