This report examines the importance of effective marketing communication for business success, focusing on the home cleaning company, Ozwide Dream Clean. It explores various marketing communication options, including advertising, personal selling, event sponsorship, and public relations, and analyzes their respective effectiveness. The report highlights the significance of advertising in raising customer awareness and the role of personal selling in gaining customer feedback. It also discusses event sponsorship for brand recognition and public relations for building strong customer relationships. Furthermore, the report outlines key factors for presenting marketing ideas to staff, such as simplicity, implementability, and impactful results. It also identifies vital skills and attributes for developing effective marketing ideas, including communication, a desire to learn, teamwork, customer service, and adaptability. The report concludes by emphasizing the importance of a well-defined marketing communication strategy for enhancing market presence and customer base.
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