Marketing Report: Barriers, Challenges and Solutions in Communication

This report examines various communication barriers encountered in marketing, including cultural, linguistic, and noise-related obstacles. It delves into the impact of cultural differences, language barriers, and technological issues on effective communication. The report highlights the significance of cultural awareness, emphasizing the need for understanding cross-cultural nuances to improve communication skills. It also identifies common challenges, such as the use of technical language that can confuse recipients. Furthermore, the report provides strategies for overcoming these barriers, such as learning about different cultures, practicing active listening, establishing the right tone, and using appropriate body language. The report stresses the importance of these strategies in achieving effective communication and offers references to support the findings.

Marketing
Language BarrierPhysical Barrier Culture Barrier
Challenges and Barriers to Communication

Strategies for effective communication
Feedback in
communication

Common challenges and barriers to
communication
Challenges and barriers to effective communication
Effective communication is an ability to convey the
message, ideas and thought with the help of any medium
from one person to another in effectively and efficiently
manner. In which it includes seven characteristics i.e.
clear, correct, complete, precise, reliable, sender’s
courtesy and the consideration of recipient (Thompson,
2018). For the same there are various obstacles that create
hindrance in process of communication and makes
useless for both receiver and sender. In which some of the
barriers are discussed below:
Linguistic barrier: This barrier is due to the language
problem. Speaking various language having strong
accents. For example, if sender use excessive use of
technological language then it will difficult for receiver to
understand the message clearly when the sender is not
having knowledge about technology. This creates
frustration sometime (Hanafi and et.al., 2020).
Noise barrier: It is the most common barrier in
communication that can be ascends due to random
disturbance and which leads to reduces in obscures and
confuse the clarity of message. In which it includes
physical, physiological, psychological and semantic all
these are the types of noise barriers (Pilkington, 2016).
Strategies for overcoming communication barrier
Strategies for removing culture barrier is by knowing the
cross culture, if an individual wants to move from India to
UK then that individual first need to learn about the culture of
United Kingdom then this will remove the culture hindrance.
This is acts as a focus strategy for removing culture Barrier in
effective communication. Along with it, by proper listening,
establishing right tone, by adhering proper body language
could acts as strategies of effective communication (Shaikh,
2020).
Importance of culture awareness
In order to carry out the interaction in cross culture it is
important to have awareness about culture otherwise it
can lead towards poor or bad decision. So it reduces the
making of wrong decision and give direction or path to
consider more insightful decision. If people have
knowledge about cross culture then it will reduces the
culture barriers in communication also. Learning about
different culture will increase the global depth and
communication skill of an individual too (Zahedi,
2019). Culture difference and language barrier will also
test the ability of people in order to adapt the new
situation and knowledge.
From above discussed point it has been analyzed that
all seven aspects need to be present for the
effectiveness of communication and in order to remove
culture and language barrier it is essential to have
culture awareness as it helps in learning more
communication skills.
For instance, a person is talking to another person on mobile
phone, the receiver will not get clear message due to some
network problems or might be due to the disturbance that
happens around sender. So these two factors acts as noise
barrier.
Cultural barrier: It is arises due to the culture difference. If
a an individual will shift from India to UK, then that
individual faces so many challenges in languages and culture
because the culture of Indian people is different from the
culture and langue of United Kingdom. As well as the living
standard is also differ in both nations (Shennan, 2019).

References
REFERENCES
Books and Journal
Hanafi, Y., and et.al., 2020. Development and validation of a questionnaire for teacher effective communication in Qur’an learning. British Journal of Religious Education. 42(4). pp.
424-434.
Pilkington, A., 2016. Communicating projects: An end-to-end guide to planning, implementing and evaluating effective communication. Routledge.