Individual Assessment: Overcoming Communication Barriers in Marketing

This report delves into the common challenges and barriers to effective communication in marketing, focusing on physical, perceptual, interpersonal, organizational, and emotional obstacles. It highlights the impact of these barriers on businesses like Hays Travel, particularly in the context of remote work and cultural diversity. The report then outlines effective strategies to overcome these barriers, including the importance of appropriate organization, minimizing racism, promoting vaccination awareness, and fostering cultural understanding. It emphasizes the need for simple, accessible communication methods and transportation facilities to support employees and enhance customer relations. The report draws on academic sources to support its analysis and recommendations, providing a comprehensive overview of communication challenges and solutions in the marketing field.

Individual Assessment Marketing Material
Common challenges/barriers to effective
communication
One of the challenges that most organisations are facing is is a significant communications
obstacle (Breibauer, Brücker and Jäger, 2018). Some interpersonal estimates suggest that the
relevance of transmitting communications from originator to receiver ranges from 50% to
seventy percent. They discovered 4 key areas wherein messaging is hard to understand. Here
are a handful of the roadblocks to effective collaboration engagement-
Perceptual barriers- Workers have been perplexed by the distinctions between inoculated and
unvaccinated individuals. Numerous erroneous and unlawful claims that immunizations will
cause harmful or medical issues for all workers, as well as misinformation concerning
vaccinations and thus making customers think before.
Interpersonal barriers- The incapacity to communicate in a dialect and context which is
understood by both the receiver and the presenter is the most significant obstacle to effective
communications. When someone employs inappropriate terms whilst communicating or
chatting, it might result in a miscommunication among the receiver and the speaker. Hays
Travel professionals are frequently required to work from home, which causes a
miscommunication amongst colleagues, causing them to sense uneasy with each other. There
will also be discrimination since they have been absent from employment for a long period and
are regarded negatively once they receive vaccinations and thus these result in their prejudice
behaviour wit customers which acts as a barrier.
Physical barrier- It is one of the most common communications obstacles in the workplace.
They are members of a group which includes enormous job situations which are physically
separated from everyone else. Temperature and base shifting are two examples of disruptions
which might form a physical obstacle in a facility. Hays Travel personnel should go to work
for 3 days out of the week, and they should do so by taking public transportation, which is
fraught with danger due to Covid-19 concerns. The shortage of the travel creates an immediate
hurdle to accepting the Hays Travel workers on this road and thus by seeing workers in a fix
customers do not like to visit the company and thus it acts as a physical barrier (Counts,
2020).
Organizational framework barriers- This obstacle is responsible for unsatisfied workers
coming to work since supervisors are not capable of maintaining the social distancing, which
makes it difficult for companies to encompass all individuals in a given activity and
subsequently reflecting it to the customers which act as a barrier to it.
Emotional barriers- If people are coping with feelings for an unexplained cause, it might be
a communications obstacle. It generally has trouble connecting with other individuals or
understanding what is being said to it in unusual circumstances. Enmity, wrath, disdain, and
fear are among the emotional barriers. Because the members of our business come from many
nations, it is usual for them to lack similar experiences, making them less emotionally linked.
Since infections or immunizations make them feel uncomfortable, British tech workers prefer
to operate from residence. As a result, workers have become more susceptible to the issue,
which is why many choose to function from residence and thus clients feel disconnected with
the firm and thus rendering it as a barrier.

Individual Assessment Marketing Material
Effective Strategies to overcome communication
barriers
Everybody's existence revolves around conversation. Mentoring is a skill which must be
constantly mastered. Communications, as basic as it could appear, is a rather perplexing ability
which each and every person should acquire (Grewal, 2018). There are numerous hurdles to
communicating. The main purpose of this article is to discuss several clear communications
obstacles: personal differences in cultures, linguistic understanding, and a person's capacity to
communicate effectively. The separation among businesses can be viewed from many different
perspectives.
Minimise racism- Prejudice against going back to employment should be minimized as quickly
as possible and relevant details should be released in a purposeful route via Hays Travel. Many
attention-getting plays and media series might aid in this situation so that it can help in
motivated workers so that they can assist the customers well.
Simple techniques- The vaccination procedure for workers should be simple so that they do not
encounter any difficulties or criticism whilst having their vaccine procedure. A defined method
plays an important role in the motivating of Hays Travel workers which can act as a boost to
customers visiting the store.
Transportation facility- Hays Travel should provide large public transportation systems for all
employees coming to office. They will provide extensive housing space for its staff in company
workplaces. It does become a viable technique for removing structural obstacles so that they
Appropriate organization- The existing network of conducting their procedure and returning
employees to collaborate must be handled and arranged so that the company which is Hays
Travel will become acutely conscious of the importance of hiring talented and trained
personnel to attract the entire framework so that it could be conducted in just about any
organised manner.
Talking about vaccines- When it comes to vaccinations, studies on their efficiency in building
antibodies should be conducted so that workers belief in inoculations. The product's effect on
the individual system has already been tested by Hays Travel. Numerous assessment problems
will probably be provided via Hays Travel, demonstrating the understanding and
responsibilities of all vaccinations which can increase the trust of the workers with the firm
(Pantano, Bassano and Priporas, 2018).
Importance of cultural awareness
Considering present cultural distinctions, and also cultural aspects, attributes, and attitudes, is
part of cultural consciousness.

REFERENCES
Books and journals
Breibauer, A., Brücker, J. and Jäger, J., 2018. Emerging Market
Multinationals in Europe: Implications for a Smart Location Policy.
Fachhochschule des BFI Wien.
Cohen, E. and Cohen, S. A., 2015. A mobilities approach to tourism
from emerging world regions. Current Issues in Tourism. 18(1). pp.11-
43.
Counts, C., 2020. Core curriculum for nephrology nursing. Lulu Press,
Inc.
Grewal, D., 2018. Retail marketing management: The 5 Es of retailing.
Sage.
Hall, C. M. and Page, S. J., 2014. The geography of tourism and
recreation: Environment, place and space. Routledge.
Hannam, K., Butler, G. and Paris, C. M., 2014. Developments and key
issues in tourism mobilities. Annals of Tourism Research. 44. pp.171-
185.
Pantano, E., Bassano, C. and Priporas, C. V., 2018. Technology and
innovation for marketing. Routledge.
Prins, G. T., Bulte, A. M. and Pilot, A., 2018. Designing context-based
teaching materials by transforming authentic scientific modelling
practices in chemistry. International Journal of Science Education.
40(10). pp.1108-1135.
Reisinger, Y., 2015. Transformational tourism: Host perspectives.
CABI.Timothy, D. J., 2014. Contemporary cultural heritage and
tourism: Development issues and emerging trends. Public Archaeology.
13(1-3). pp.30-47.
Timothy, D. J., 2014. Contemporary cultural heritage and tourism:
Development issues and emerging trends. Public Archaeology. 13(1-3).
pp.30-47.
Individual Assessment Marketing Material
It enables individuals to comprehend the differences amongst oneself and people from various cultures, particularly in
terms of personality traits and methods of functioning. Intercultural understanding aids cognitive development,
tolerance, and cultural sensitivity and participation in individuals. "Understanding of one's own culture-induced
conduct, consciousness of others' culture-induced actions, and the capacity to define ones personal cultural point of
view" are key features of cultural understanding.
Intercultural competence is the ability to recognise and comprehend cultural variations in individuals and groups, as
well as in destined communication (Prins, Bulte and Pilot, 2018). Besides language, intercultural competence allows
you to relate to others more effectively by remembering their background. Communication plays an important role in
developing cultural understanding, yet proficiency in a different dialect does not imply intercultural intelligence.
Culture is a phrase used to describe a combination of standards, behaviours, and concepts that characterise a person or
a nation, and it is developed up through period.