Marketing Communication Report for Ozwide Dream Clean Analysis

This report focuses on marketing communication strategies for the house cleaning firm Ozwide Dream Clean. It examines the importance of effective marketing communication for business operations, revenue enhancement, and customer relations. The report details various marketing communication options, including advertising, personal selling, event sponsorship, and public relations, analyzing their effectiveness and providing recommendations for implementation. It also addresses methods for presenting marketing concepts to staff, key messages to convey, and essential skills for developing marketing ideas. The analysis is supported by secondary and tertiary information sources, emphasizing the role of marketing communication in improving brand image, market position, and overall business performance. The report concludes with a discussion on the attributes necessary for successful participation in marketing strategy development.

MARKETING AND
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Details of the information sources you used to find out about marketing communication
methods...................................................................................................................................1
Brief statement about importance of marketing communications..........................................1
Details of ideas you have about marketing communications options for Ozwide Dream Clean.
................................................................................................................................................2
Effectiveness of each of options and reasons why all or any of options should be supported.2
Facts to support effectiveness of marketing communications ideas you are recommending.3
Your ideas for presenting information to a group that is unfamiliar with marketing concepts.
................................................................................................................................................3
Key messages that you will present........................................................................................4
Explain three different ways that could be used to present ideas to staff in workplace.........4
Outline five skills and/or attributes that you consider are important for a person to have when
participating in development of ideas....................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
What is marketing communication (MarCom)?, 2013. [Online]. Available through:
<https://www.marsdd.com/mars-library/what-is-marketing-communication-marcom/>...............6

INTRODUCTION
The effective marketing communication is very important for suitable management of
business activities that will help in significant increase in capability to perform a good rise in
effectiveness of operations and thus facilitates an enhancement in revenue and productivity of
organisation (Kim and et.al., 2014). This report will lay emphasis on marketing communication
that is been followed by the house cleaning firm Ozwide Dream Clean. Report will lay emphasis
on different marketing communication measures that are been taken within firm. Various
communication options and their effectiveness are identified as well as analysed. Also, various
measures by which communication at workplace can be conducted and different skills and
attributes are been taken in thought process.
Details of the information sources you used to find out about marketing communication methods.
For the analysis, the secondary and tertiary information sources including online articles,
journals, news and blogs are been considered.
Brief statement about importance of marketing communications
The marketing communication plays a very deep role in execution of business operations
and activities that supports effective execution of trade activities. It helps in improving business
relation of firm and improves their performance in a very suitable way. Besides this, it helps in
increasing consistency that helps in significant growth in profitability and productivity of
business operations. It facilitates in improving cost effectiveness and management of trade
activities that support a good handling of business operations and activities. Besides this, it will
also aid in proper identification of customer preference from company and develop suitable
products and services as per their requirements (Kitchen, 2016).
The marketing communication helps firm to gain a good market position and helps in
suitable improvement in business operations and gaining a great market position that will support
the cited business enterprise to meet customer’s aim and objectives as well as customers’
requirements. Besides this, it will support in developing an effective marketing strategy which
will aids in suitable rise in operations and acquiring a positive market growth.
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Details of ideas you have about marketing communications options for Ozwide Dream Clean.
Other than this, use of various marketing tools will depict effectiveness of business
operations and activities of organisation in a better way. Some major communication options are
as follows:
 Advertising: It is effective measure to promote services and products of organisation in a
very effective way which will lead to suitable increase in customer’s awareness towards
products and services of company.
 Personal selling: It is measure to improve revenue and brand image. In this approach,
company will sell its products and services directly to customers with one to one
communication and gain money (Hatfield, 2016).
 Event sponsorship: It will help firm to gain brand recognition and thus, helps in suitable
marketing of products and services that are taken into consideration by business firm.
Sometimes, such events become an ideal platform for organisation to launch their new
products or services.
 Public relations: Developing healthy PR (public relations) helps in effective increase in
business operations which will help in suitable improvement in effectiveness of business
functions and thus will support an improvement in effective planning of wide range of
business planning and improvement of performance of company and relations with their
customers.
Effectiveness of each of options and reasons why all or any of options should be supported.
The above discussed options will be highly beneficial and crucial for organisation as it
will support an effective growth in marketing communication and effective increase in business
performance of firm. Other than this, facilitation of these measures will improve relations of
business actions and operations in an effective and significant manner. Effective implementation
of discussed factors is as follows:
 Advertisement: The advertising approach will be very beneficial for business enterprise
to handle trade operations and activities in a better way. This will not only help in
promoting products and services but will also help in improving awareness in minds of
customers in a very effective way. This is most popular medium of business
communication (Orzan and et.al., 2016).
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 Personal selling: This is an effort and time consuming approach but on initial stage will
help firm to find out feasibility of organisation and its products or services. Or than this,
it will help firm to get proper feedback from customers and make changes or alterations
in it accordingly (Kellaris and Machleit, 2016.).
 Event sponsorship: It is an effective measure to wide scale marketing by firm and thus
supports a good handling of operations and actions by a firm in a very better way. Also, it
will help in improving company's business network.
 Public relationship: It is an effective measure to connect with customers and develop a
good handling of business operations in a very effective manner. Besides this, PR will
help in good rise in operations and activities that help in effective growth and rise in
capability and operations in a better way by effectively connecting with customer base of
company.
Facts to support effectiveness of marketing communications ideas you are recommending.
Various facts are taken in consideration by organisation that will aid in effective growth
in capability and thus, facilitates management of operations which supports a suitable rise in
functional capacity of firm to carry out business performance or activities (Orzan and et.al.,
2016). The activities or measures like advertising, personal selling, public relations, etc. are
closely related to each or that lead to increase in operational capacity of an organisation. These
activities will help in suitable rise in operations and thus help in effective rise in capabilities and
actions or operations that helps in effective management of business operations and thus
improves trade performance and operations in a better way. The advertising will help in
improving awareness of people that supports an effective increase in capability and revenue for
generation. It is most effective method of marketing communication for a firm. Besides this, it
facilitates a good building of relations with public and stake holders within firm.
Your ideas for presenting information to a group that is unfamiliar with marketing concepts.
Various unfamiliar marketing concepts can be taken in consideration by the firm such as
email marketing, online promotions that are quite unfamiliar to staff of the cited organisation.
This will help in improving their performance (Hatfield, 2016).
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Key messages that you will present.
The key message that is been presented by the marketing officer is the importance of
appropriate marketing communication for the home cleaning organisation Ozwide Dream Clean.
This will help the firm to properly improve its market presence and effective customer base.
Explain three different ways that could be used to present ideas to staff in workplace.
Various ideas are taken in consideration to make people aware about concept of
marketing communication. The presentation, seminar or workshop can be used for these
purposes. It will help in improving insight of employees towards organisation and thus, will
facilitate an improvement in capability and meeting of targeted operations and actions in a very
effective manner (Kitchen, 2016). The three major factors that are to be kept in consideration to
have the best way in presenting ideas to staff are:
 The measures taken in thought process are required to be simple and easily
understandable.
 The measures should be possible to get implemented effortlessly.
 These ideas should give out appropriate output on implementation (Zhang, 2015).
Outline five skills and/or attributes that you consider are important for a person to have when
participating in development of ideas.
Some major attributes that are taken in consideration are:
 Communication skills: Good communication skills will help firm to effectively connect
with its customer base. Besides this, it facilitates development of understanding about
various needs and requirements (Luxton, Reid, and Mavondo, 2015.).
 Urge to learn: This attribute helps an individual to adopt and improve his and her skills
that support growth and development of organisation in a better way.
 Team work: Working as a team helps an individual to effectively increase capability
and effectiveness of business organisation to handle operations effectually (Kim and
et.al., 2014.).
 Customer service: A string connection with customers helps in superior growth in
functionality and management of wider range of business operations that will help in
good rise to improve effectiveness of firm in mind-set of its clients.
 Adaptability: The individual must be adaptable to various changes occurring in market
environment. This will help in rise in capability of a person.
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CONCLUSION
Thus, this can be said effective communication and interaction will be of a great benefit
for a business organisation like Ozwide Dream Clean. Various measures and handling of
business activities and promoting firm by means of communication. Or than this, various
measures and attributes related to development of ideas related to it are discussed effectively.
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REFERENCES
Books and Journals
Hatfield, L.M., 2016. Sponsorship in Marketing: Effective Communication through Sports, Arts
and Events.
Kellaris, J.J. and Machleit, K.A., 2016. Signage as Marketing Communication: A Conceptual
Model and Research Propositions. Interdisciplinary Journal of Signage and
Wayfinding, 1(1).
Kim, K. and et.al., 2014. Trends in advertising research: A longitudinal analysis of leading
advertising, marketing, and communication journals, 1980 to 2010. Journal of
advertising, 43(3), pp.296-316.
Kitchen, P.J., 2016. Is IMC “Marketing Oriented”?. In Rediscovering Essentiality of
Marketing (pp. 441-442). Springer, Cham.
Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability
and brand performance. Journal of Advertising, 44(1), pp.37-46.
Orzan, G. and et.al., 2016. CONCEPTUAL MODEL REGARDING INFLUENCE OF SOCIAL
MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT
AND BRAND LOYALTY. Economic Computation & Economic Cybernetics Studies &
Research, 50(1).
Zhang, L., 2015. effect of social media marketing, on brand marketing and communication
strategy: case of visit Denmark. Unpublished master’s dissertation). Roskilde University,
Denmark.
Online
What is marketing communication (MarCom)?, 2013. [Online]. Available through:
<https://www.marsdd.com/mars-library/what-is-marketing-communication-marcom/>
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