Report on Marketing Communication Skills for Business Success

This report provides a comprehensive overview of marketing communication skills. It begins by describing various communication models, including Shannon and Weaver, constructive, and interactive models, detailing how senders and receivers transmit and interpret messages. The report then explores different communication systems used in business, such as email, video conferencing, and mobile systems, highlighting their roles in stakeholder engagement. It also examines the communication process, outlining key elements like sender, encoding, message, channel, receiver, decoding, and feedback. Furthermore, the report discusses the benefits of formal and informal communication systems, the technologies used in business communication, and the principles of effective communication, including clarity, objectivity, and consistency, along with barriers to effective communication, such as semantic barriers and badly expressed messages. The report includes examples of oral communication in an interview scenario and concludes with a formal report and a CV.

MARKETING SKILLS
FOR
COMMUNICATION

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
Description of communication models.......................................................................................1
Communication system used to communicate with the various stake holder.............................2
Process of communication system: ............................................................................................2
Benefit of formal and informal communications system ...........................................................4
Different technology used for communications process in the business environment...............4
Principle for effective communication and its barriers .............................................................5
TASK 2............................................................................................................................................5
Oral communication ...................................................................................................................5
TASK 3............................................................................................................................................6
A formal report:...........................................................................................................................6
CONCLUSION ..............................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Communication is medium by which an individuals can share its thoughts and ideas to
the other individuals in order to perform various functions of business in effective manner
(Gorman, 2011). Business communication is the part of formal communication by which an
individual can able to know various problems and issues of the various employee working in the
organisation.
In this report it is explains about the theories of business communication, models of business
communication by which the interviewer can judge the skills and knowledge of applicant coming
for interview. An effective communications skills makes strong relations between interviewer
and interviewee.
TASK 1
Description of communication models
Communication models are concerned with the conceptual models which used to
accomplish the process of communications these models are based on the sender reeving the
message and transforming of different types of message to one individuals to the other

individuals there are various communication models by which the senders and receiver
communicate with themselves. These communication models are describe below:
Shannon and weaver: This models was related to the technologies which are used in the
functioning of radio and telephone. This models is based on the three parts such as sender,
channel, and receiver. The senders was being part of a telephone in which a person spokes and
the telephone is channel to communicate where as the receiver is the individuals who receive
message.
Constructive Model: This is a progression from Lasswell attempt in order to define the human
communication by the medium of sending various text message. This theory is used by the
sender in order to construct message for the receiver in order to communicate with the others
models this leads to accomplish various functions of models in effective way. There are various
types of message which are used to communicate with the different individuals. This is based on
the various discipline like philosophy, sociology and many other thinking.
Interactive model: it is two linear models which are stacked with each other, the senders
channel a message to the receiver and the receiver then become the senders and the message send
to the original sender. This is called as the two way communication system by which the various
individuals can communicate with the various individuals at one time.
These communication models are used by the sender and receiver to pass the relevant
information in order to communicate with receivers.
Communication system used to communicate with the various stake holder
An effective communication system can helps to accomplish different process of the
organisation. There are various types of new and innovative communication system which are
used in the organisation in order to pass different types of communication to the various
individuals. These effective communication system are describe below:
e-mail: This is one of most important communication system which are used by organisation in
order to deliver the various information to individuals in short time period. This is digital
transformation of the sending message to the receiver.
Video conferencing: this is expensive communication system by which can communicate with
the individuals face to face in order to arrange meeting and conferencing with the other
members of team in order to perform different types of functions of organisation in proper
manner.

Mobile system: This is most effective medium of communication which helps to make serious
and hard communication with different individuals. This is due to technological advancement
which are used by the organisation in order to accomplish different types of function of
communication.
These are the effective way of communication system which helps to communicate with various
types of informations in order to communicate with others this leads to accomplish goals and
objectives of organisation.
Process of communication system:
Communication is a two way process where the message in the form of different ideas,
thoughts, feelings, opinions which is transmitted to two or more individuals which helps to create
share understanding among the senders and receiver. Communication is a dynamic process
which begins with conceptualizing of thoughts by the medium of communication which in turn
gives the feedback which are in the form of different types of message. There are seven major
element of communication process:
Sender: This is individuals who starts conversations and has conceptualized the idea
that he intends to deliver the information.
Encoding: the sender encoding process which are in the form of non verbal methods like
signs, body gestures and many others
Message: The encoding is finished, the senders gets the message which are used to
convey message which are in the form of written, oral, symbolic and many others
Communication channels: The senders which implement medium of by which the
information can convey the message by which the message can convey in proper manner. It
depend upon the interpersonal relationship between the sender and the receiver and also being
sent. Oral, written, sound, gesture and many other.
Receiver: The receiver is the person who receive the message and tried to comprehend it
is the best possible manner. The receiver decode the message in effective manner.
Decoding: The receiver decode the message and perform as the senders give the
message.
Feedback: This is the final steps of the process which give assurance that the receiver
gives the message. It increase the effectiveness of the communication. The response of the
receiver can be in the form of verbal and non verbal.

Source: (Process of communication system, 2017)
Benefit of formal and informal communications system
The formal and informal communication plays an important role in order to make
effective communication system. This helps to complete communication in effective manner.
There are various benefits of formal and informal communications system
Benefits of formal communication:
Increase overall efficiency: This types of communication system is used by the
following the predetermined rules in order to increase the efficiency of the organisation.
Easy communication system: The top level of management communicate with the
worker by implementing downward communication system. It is munch easy to communicate
with each other in order to perform different types of informations of organisation in effective
manner.
Quick accomplishment of work: it is used by the top level of management by which
organisation ca perform different types of information about the employee working in the
organisation
Benefit of informal communication:

Interpret: There are various information which is given by top level of management in order to
explain the different types of task by informal way.
Present grievance: The informal system consists of the disclosure of the needs, sentiment and
emotion of employee working in the organisation.
Alternate system: The management sometime do not able to reach various informations by
formal system. Informal system covers the gap between management and employee.
Different technology used for communications process in the business environment
There are various types of new and advance technology which are used in the
organisation in order to communicate with the various personnels of department. These
technology are describe below:
Chat and Private messaging: This communication system used by different person in order to
deliver various types of information to employee working in the organisation. This is an effective
form of communication for the busy employee working in the company.
Discussion forum: The discussion forum can bring together management and employee
in order to ascertain views of different employee working in the organisation.
Set up a Network: The management needs to create a information network in order to
deliver various types of informations of the organisation in effective manner. Taking example
setting up a network in the organisation. Employee can have the data centre where they can
retrieve data.
Principle for effective communication and its barriers
There are various principles which are used to maintain effectiveness in performing
different types of information in order to send and receive the message. There are different
principles of effective communication which are describe below:
Clarity:
This is the first principle of effective communication in which the message can be
conveyed in proper manner.
Principle of objective:
The communicator needs to deliver the message for communication before actually
transmitting the message. The objective may be to obtain information, initiate action and change
the attitude of other person.

Principle of consistency: The message deliver to the messenger should be very decent ad full of
clarity so there is no chance of raising of conflicts.
Various barriers of effective communication system
There are different types of barriers which create obstruction to deliver the various
message to employee. There are various types of barriers which are describe below:
Semantic Barriers: There is chance of misunderstanding in the feelings of sender of the
message in order to avail of wrong meaning. The words, signs, and figure which are used in the
communication.
Badly Expressed message:
This barriers is created due to wrong choice of word in civil word the wrong sequence of
sentence and also due to repetitive word. This create a misunderstanding about the various types
of information about delivery of message.
TASK 2
Oral communication
This method is used by the sender in order to communicate with the receiver by means of
oral way (Kessler and et. al., 2013). It is related to verbal communication and oral interview and
many others. This is most effective methods which helps to communicate with each other. It also
saves the team of the sender by which decrease the work load of the team. This case is
concerned with delivery of specific products not in define period of time. So the client get
unsatisfy with the company. The manager of company conduct interview in order to satisfy the
client. Here example of interview given below:
Interview Conversation
Interview panel (Customer): Is this services provide to the client.
My response : Sorry for the mistake. Next time I try my best to not to repeat this with other
consumer (Koprowska, 2014).
Interview Panel (Customer): what the products I have got not received on time (Hecker, Adams
and Coe, 2012).
My response: Sorry for inconvenience it will be not repeated again. I tried my best to change
the product and deliver it on time.
Interview Panel (Customer): I am very much upset with your service and I do not want to avail

service any more (Canale, 2014).
My response: Sir please give me one chance to rectify my mistake and our management will
tried to give proper product before stipulated time period.
Interview panel (Customer) OK I will give last chance to avail services.
My response: thanks for giving chance hope the product will reach on time.
TASK 3
A formal report:
20B Hunter street
Barc street, VA 22000
(630) 666-13 14
[e-mail]
Date: 07th June, 2018
Mr. John Wright
HR, Manager
Head administrative department
1600, lane Drive
Fairfax. VA 23030
Dear Mr. Wright,
I have faced interview while recruiting session and visit to Yorkshire Tech as on 09th June
2018. the Human resource training session give me pleasure to increase my capability and also
give me chance to show my capability to show my capability and my experiences during the
time (Carter, 2011). I hope that it will be very effective collaborate for coming period of time.
Your Sincerely
John Newton
2. CV

1. Personal informational
Name – John Christine
Phone no. - 243468009
E-mail id – [e-mail]
2. Qualification
MBA Yorkshire University 73.00%
BBA Yorkshire University 85.00%
Higher education London Business school 79.00%
Secondary education London Business school 89.00%
5. Personal details:
Father name – Steak Newton
Mothers name- Angela Newton
Date of birth - 19th May, 1993
Achievement – Volleyball winner at national level in 103th standard (Grant, 2016).
3.Email
Email: This is generally ascertain in efficient method to deliver the information by the sender.
Applicant can apply for the post of HR executive in organisation (Elliott and Gresham, 2013).
Send

To: [e-mail]
CC: HR. cognizant
Subject: Regarding post of HR executive
Respected Madam,
Good morning Sir. I want to apply for the post of the HR executive. So I ma eligible of for
the post as I have completed my MBA in Marketing, HR. I can control all activities in effective
manner (Andersen, 2014).
Thanking you
Your sincerely.
CONCLUSION
From this report it has been assumed that various communication skills for the business
for the organisation . There are different types of theory which helps to accomplish goals and
objectives of organisation in proper manner.
REFERENCE
Books and Journals
Andersen, E. S., 2014. Speaking With Style (RLE Linguistics C: Applied Linguistics): The
Sociolinguistics Skills of Children. Routledge.
Canale, M., 2014. From communicative competence to communicative language pedagogy. In
Language and communication (pp. 14-40). Routledge.
Carter, L., 2011, March. Ideas for adding soft skills education to service learning and capstone
courses for computer science students. In Proceedings of the 42nd ACM technical
symposium on Computer science education (pp. 517-522). ACM.
Elliott, S.N. and Gresham, F.M., 2013. Social skills improvement system. In Encyclopedia of
Autism Spectrum Disorders (pp. 2933-2935). Springer New York.
Gorman, M. F., 2011. A case study in effectively bridging the business skills gap for the
information technology professional. Journal of Education for Business. 86(1). pp.17-
24.
Grant, L., 2016. Well said. Heinle ELT.
Hecker, K. G., Adams, C. L. and Coe, J. B., 2012. Assessment of first-year veterinary students'
communication skills using an objective structured clinical examination: the importance
of context. Journal of veterinary medical education. 39(3). pp.304-310.