Analysis of Communication Skills in Business Marketing Report

This report provides an overview of communication skills in a business context. It begins by defining communication and its importance, followed by a discussion of various communication models, including Shannon and Weaver, constructive, and interactive models. The report then details communication systems used in organizations, such as email, video conferencing, and mobile systems, and outlines the communication process, including sender, encoding, message, channels, receiver, decoding, and feedback. The benefits of both formal and informal communication are explored, along with the technologies used for communication in the business environment, such as chat, discussion forums, and network setups. The report also identifies principles for effective communication, including clarity, objectivity, and consistency, as well as barriers to effective communication, like semantic barriers. The report concludes by summarizing the key findings and emphasizing the importance of communication skills for achieving organizational goals. Relevant references are also provided.

MARKETING
SKILLS FOR
COMMUNICAT
ION

CONTENT
• Introduction
 Description of communication model
 Communication system used to communicate with the various stake
holder.
 Process of communication system
 Benefit of formal and informal communication system
 Different technology used for communications process in the
business environment.

INTRODUCTION
Communication is medium by which an individuals can share its
thoughts and ideas to the other individuals in order to perform
various functions of business in effective manner. Business
communication is the part of formal communication by which an
individual can able to know various problems and issues of the
various employee working in the organisation.

Description of communication models
Communication models are concerned with the conceptual models which used
to accomplish the process of communications these models are based on
the sender reeving the message and transforming of different types of
message to one individuals to the other individuals there are various
communication models by which the senders and receiver communicate
with themselves. These communication models are describe below:
 Shannon and weaver:
 Constructive Model:
 Interactive model:

Communication system used to communicate
with the various stake holder
An effective communication system can helps to accomplish different
process of the organisation. There are various types of new and
innovative communication system which are used in the
organisation in order to pass different types of communication to
the various individuals. These effective communication system are
describe below:
 e-mail:
 Video conferencing:
 Mobile system:

Process of communication system:
There are seven major element of communication process:
Sender
Encoding:
Message:
Communication channels:
Receiver:
Decoding:
Feedback:

Benefit of formal and informal
communications system
The formal and informal communication plays an important role
in order to make effective communication system. This helps
to complete communication in effective manner. There are
various benefits of formal and informal communications
system.

Benefits of formal communication:
 Increase overall efficiency:
 Easy communication system:
 Quick accomplishment of work

Benefit of informal
communication:
 Interpret:
 Present grievance:
 Alternate system:

Different technology used for communicationsDifferent technology used for communications
process in the business environmentprocess in the business environment
There are various types of new and advance technology which
are used in the organisation in order to communicate with
the various personnels of department. These technology are
describe below:
 Chat and Private messaging:
 Discussion forum:
 Set up a Network:

Principle for effective communication and its
barriers
There are various principles which are used to maintain effectiveness in
performing different types of information in order to send and
receive the message. There are different principles of effective
communication which are describe below:
 Clarity
 Principle of objective
 Principle of consistency

Various barriers of effective communication
system
There are different types of barriers which create obstruction to
deliver the various message to employee. There are various
types of barriers which are describe below:
 Semantic Barriers
 Badly Expressed message