Marketing Communication Mix: Effective Social Media Marketing Strategy

This report provides an overview of marketing, emphasizing the importance of digital and social media marketing in contemporary business. It defines marketing and the marketing mix, explaining the role of the communication mix within it. The report highlights the significance of digital and social media marketing, detailing advantages such as fast expansion, brand loyalty, flexibility, and cost-effectiveness. It presents examples of effective social media content, including user-generated and eye-catching content, and discusses successful campaigns by brands like M&S and Apple. The report concludes by emphasizing the effectiveness of social media marketing due to its cost-friendliness, brand recognition, and ability to provide a better customer experience. This document is available on Desklib, a platform offering a range of study tools and solved assignments for students.

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NTRODUCTION
Marketing is framework of activities that are used in binding in all process for creating,
delivering, informing and providing the detailed offers to all customers. This helps in introducing
all the new changed services and products in the market to gain the advantages for customers. It
is being seen that various ways through the aligned of making the marketing of products as it use
to be important method in which the emerging in recent era the Digital marketing. It implies for
all method that are used in promotion of all products that are made in digital areas(Sharma and
et. al., 2020) . As analysed various programs that helps in the digital marketing like for instance
emails, search engines etc. in all this the social media marketing provides necessary methods in
which there person can get connected through customers and also easily advertise the products
with the services made within. In the report there will be marketing mix, and also deal with the
communication mix ,and its effective strategy of social media marketing.
PART 1
What is marketing?
Marketing covers effective method which helps to maintain the customers in all various
methods like delivering, communicating with also provide various offering for clients. As it
helps in maintaining the link in the customers with there market products. Companies and the
market covers to have most important part in organisation and by attaining a tough method of
framing it as peak which imply it so as to frame and gain methods which consolidate to get the
battles through the method as being faced by the organisation while maintaining market
products. It governs to maintain and take effective function which creates the link in al customer
with there services.(Vrontis and et. al., 2021).
Explain Marketing mix and where communication mix fits ?
The order in promoting product it contain several methods along with tactics that is being
used in firm to promote there product with services as to imply various actions which will be
governed through as mentioned: Product- This contain offering and service which have been used by organisation for
there customers in order to meet the daily demands. As instance, M&S provides various
range in clothes, food products with household essentials.

 Price- It has the value and amount which is fixed in customers in order to make them
buy the various product. At instance M&S use other high competence price strategy in
goods(Magno and Cassia, 2018). Place-It coves various distribution areas through product. That contain goods which are
sold. As an instance M&S covers various distribution system as to order through which
they sell product in market for being the global brand.. Promotion- It has important marketing tool to helps in making various species in the
market areas. Like in instance M&S has created vast areas globally. As this have use
various platforms through which it imply in making promotional activity. People- There are people and staff members along with them employees and various
enterprise in the organisation. Process- This method by which product has been delivered in all firm and also through
services that provides for all.
 Physical evidence- It has formulated with various structural areas which are used for
organisation as to order so as in making product been viable for the person.
The marketing mix and communicating various areas is tool which were through
out the organisation as to maintain and guide the old products for all the seller. There is being
made various advertisement, social media platforms with the direct messaging and marketing etc.
this is an important tool through which the firm can transfer there products and with that all there
specific features. (Dolan and et. al., 2017).
What is Digital marketing ?
Digital marketing involves process and platform of transferring products to person in
different places. This attain platform for emerging widely so as to attend all age groups of
customers in various digital methods. There involves creativity along with it effective methods
of transferring the information through campaign tools that help to cover and connect with
employees in various mediums and platforms for instance search engines, e-mails etc. It helps in
connecting tin customers by vary areas. As 5D digital services with devices such as mobile
application which somehow helps to maintain the connectivity within the people and all there
means. Like the collection of audience feedback and using the digitally marketing strategy of
promoting all platforms of promotions.

What is Social media marketing ?
It is a platform that helps people in order to cover and connect with specific business
activity along with performance in easiest manner. As to frame and gain more customers with
person who are working in organisation use to create methods and specific areas that helps
platform which attain the enhancement(Kusumasondjaja, 2018). The social areas use to be
radically emerging favoured medium, which make the customers to interact. There are various
most important pillars in marketing such as planning, listening, publish, engaging analytical
likewise reporting advertisement. Through this digital media opted platform which creates
methods so as to make working easy for customer.
Why digital and social media marketing is important to contemporary business ?
The advantages of the digital marketing in the organisation are as follows: Fast expansion- Through this medium the firm use to get a vast and the easy expansion
in all the areas as it has a large connectivity in all the areas and also maintain the duly
recourse of digital medium. Loyalty towards the brand- Most of the loyal customers can be created through this
platforms as it strives the larger section and maintain the growth and the expansion along
with that also evaluate the brand image in the customers. Flexibility- It works according to te changes in the market and the image that is being
pertained in the company. As this provides all the areas and the nature and the digital
marketing helps out to frame the nature and the classified medium of working in the
passages. The flexibility is through change in the condition and the image of the
organisational the market.
 Cost friendly- As cost effectiveness process through which the advertisement and
campaigns in promotion is framed then it helps out t gain more knowledge to the
customer and also maintain the effectiveness throughout all range and areas(Wang and et.
al., 2020).

PART 2
Two examples of social media contents that really works and why ?
In today's time the most popular method and the area among the customers and ibn the
market is social media. There are larger section of the people who are actually being connected
with it. As it implicates the performance and the passage through which the company can there
by attain and connect with the customers for there product and serve the maximum benefits.
Through this the reach to the business is a bit easy and also helps the grow. The important social
media content are mentioned below:
Content generation by User- As nowadays highest used platform that helps organisation
to gain customers. In analysing there are various people trying to generate and also connect
through this medium so are being covered. Such as Instagram well known and most highly used
platform and the companies are using this platform so as to gain more customers in order to gain
the customer they generate various contest for instance mention in caption, reels and posts. The
leading celebrities and all the other known personalties are being used in order to promote the
product and it help out to gain and make the eye catching of most of the crowd in market. It
helps in attracting the youngsters too. And frame out the methods through which the person can
by this posts directly go to the link or on the page of the company and can buy the product what
so ever they want too. (Das, 2021).
Eye-catching content- This method is being started out to gain the attention of the
customers and to maintain the image of the people. The current marketing trend as to frame the
nature and the trend has a compliance. As to raise the bar and the standard of the company they
try to make the customers through various channels to connect with firm and make interactive
and various deals. The audience there by helps out to frame the nature and the record of working.
Such strategies will helps to make the brand awarenesses even before selling the product. The
Adidas started Neo label made there shoes promoted through competition in the market to create
buzz own design for customers and best design as being used by. It helps customer to actively
participate an get the complete knowledge of offering (Price, 2018).
Effective campaigns with established models and standards for digital marketing

M&S use extreme good marketing tactics of social media by analysing all areas by which it can
interact with customers and gain the market share as far as possible (Abdurachman, 2021)
.
It uses various channels of social media which helps in promoting and growing the
product reach. It uses channels such as Instagram, twitter, etc.
Illustration 1: M&S 2020

Previously, Apple used the traditional method of marketing for launching the products,
but now it uses digital marketing which helped it to reach large audience in short span of time. It
uses twitter to launch its product. (Dolan and et. al., 2019).
Why social media is effective ?
Social media plays an essential role in the companies as it helps in getting connected with
large audience and covers many market trend. It is every effective due many reasons- Cost friendly- This marketing helps out the organisation to give the huge bulk of money
in the ads and also in all the areas that are used in traditionally marketing techniques as
this creates the cost friendly techniques which are easily reached to every customers. The
amount which is used by the organisations for preparation and publication must be safe
Illustration 2: Apple 2020

Social media plays an essential role in the companies as it helps in getting connected with
large audience and covers many market trend. It is every effective due many reasons- Cost friendly- This marketing helps out the organisation to give the huge bulk of money
in the ads and also in all the areas that are used in traditionally marketing techniques as
this creates the cost friendly techniques which are easily reached to every customers. The
amount which is used by the organisations for preparation and publication must be safe
through it(Papa and et. al., 2018). Brand recognition- The goodwill of the firm may be changed by all the mediums and the
platform of social media It is looked that the customers does get a potential ability for
maintaining their recognition in marketing areas of social media. These platform helps t
to reach in the new universe where there are various promotional zones. Gives the better experience- By using all the strategies of social media marketing, there
are customer friendly methods which helps in the promotion and the strategies that gives
and guides the areas in all social media platform for the marketing conditions in the
specific target markets. This marketing implies to maintain the reliable form of marketing
areas(Kortam and Mahrous, 2020).through it (Papa and et. al., 2018). Brand recognition- The goodwill of the firm may be changed by all the mediums and the
platform of social media It is looked that the customers does get a potential ability for
maintaining their recognition in marketing areas of social media. These platform helps t
to reach in the new universe where there are various promotional zones.
 Gives the better experience- By using all the strategies of social media marketing, there
are customer friendly methods which helps in the promotion and the strategies that gives
and guides the areas in all social media platform for the marketing conditions in the
specific target markets. This marketing implies to maintain the reliable form of marketing
areas(Kortam and Mahrous, 2020).

CONCLUSION
In above analysis it concludes as marketing is most efficient area which pertains to helps
and maintain areas in organisation. This frame the channel of communicating and also helps in
maintaining the introduction of the product. Digital market imply to provide all the new methods
as in organisation to cover large side of customers which are covered. Digital marketing has part
in enhancing socially and various other marketing as to gain promotion of organisation and of
products. Furthermore, there also analysed that social media is important area in market and
creates easy connection in market area.

REFERENCES
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