Analysis of Integrated Hospitality Marketing Communication Strategies

This report delves into the realm of integrated marketing communication (IMC) within the hospitality sector, specifically focusing on the Island Beach Resort. It begins by outlining the communication objectives, emphasizing market research and competitive differentiation strategies, including the use of social media. The report then justifies the selection and integration of various communication channels, such as direct marketing, advertising, and public relations, to effectively convey messages to customers. It highlights the importance of content and innovation in meeting customer demands. Furthermore, the report presents the IMC plan, emphasizing its role in enhancing the resort's ability to achieve its objectives. Finally, it concludes by underscoring the positive impact of IMC on business sustainability, enabling wider service promotion and increased customer access. References to relevant academic sources are also provided.

Integrated Hospitality
Marketing
Communciation

Content
 Introduction
 Communication objective for the resort
 Justification for selection and integration of communication channel
 The integrated marketing communication plan
 Conclusion
 References

An integrated hospitality marketing
communication is more important and
essential part of the business as it
helps and also support to get deliver
the adequate and certain information
in the market about the different
offering of the business.
Introduction

Communication objectives for the resort
The communication objectives are
the set of goals of the Island
Beach Resort that get
standardise to promote its
products and services to their
potential customers and that get
accomplished in timely manner

Continue…
• Market research and competitive differentiation: It is more needed for
the Island Beach Resort that they get smart while choosing the objectives
to manage the activities as with this larger number of people will get
targeted. In this the Island Beach Resort will make an analysis about their
marketers and it is more basic part of the success by which their services
will get differentiated with the others. In this Island Beach Resort induce
the different feature to get better stand out and using the support of social
media

Justification for selection and integration of
communication channel
The communication channel must get
used by the Island Beach Resort
and in that they have performed the
direct marketing, advertisement,
sales promotion, public relation
and in support of their provide the
suitable message to the customers.

Continue…
• The communication is being more supportive and with this the
resort will maintain the focus on the content that get circulated
in the market in terms of promotional activities and with that
larger number of people will get influenced. In this continuous
innovation will get implemented by the Island Beach Resort
by which more of the customer demand will get satisfied.

The integrated marketing communication plan
The integrated marketing
communication plan of the Island
Beach Resort will get used by the
enhanced the ability and capability of
the resort under which the probability
of attaining the objectives will get
developed with more progress.

Conclusion
It has been concluded from the above presentation that the integrated
hospitality marketing communication has been used by all the business in
order to promote their services in systematic manner and it has the positive
impact on the sustainability of the business. . It helps to promote the
services at larger level and by this more of the customer will get the easy
access of the liable services and with this the company also gain the profit
as under the less cost more of the customer will get targeted

References
• Buhalis, D. and Leung, R., 2018. Smart hospitality—
Interconnectivity and interoperability towards an ecosystem.
International Journal of Hospitality Management, 71, pp.41-50.
• Camilleri, M.A., 2018. Integrated marketing communications. In
Travel marketing, tourism economics and the airline product
(pp. 85-103). Springer, Cham
• Krizanova, A. and et. al., 2019. The Effectiveness of Marketing
Communication and Importance of Its Evaluation in an Online
Environment. Sustainability, 11(24), p.7016.

Thank You