This essay discusses the application of digital marketing strategies, including Search Engine Optimization (SEO), Pay Per Click (PPC), content marketing, and social media marketing, within a specific communications strategy. Digital marketing is defined as utilizing new digital technologies to promote a company's products and services, significantly impacting consumer perception. The essay highlights various digital marketing methods such as SEO to increase click-through rates, Zoom meetings to gather consumer feedback, PPC to gauge product interest, content marketing through storytelling, and social media marketing for promotions. The conclusion emphasizes digital marketing as a crucial tool for companies to enhance customer engagement and sales performance. The document is available on Desklib, a platform providing study tools for students.