Digital Marketing Strategies Application in Communications Plan

This essay discusses the application of digital marketing strategies, including Search Engine Optimization (SEO), Pay Per Click (PPC), content marketing, and social media marketing, within a specific communications strategy. Digital marketing is defined as utilizing new digital technologies to promote a company's products and services, significantly impacting consumer perception. The essay highlights various digital marketing methods such as SEO to increase click-through rates, Zoom meetings to gather consumer feedback, PPC to gauge product interest, content marketing through storytelling, and social media marketing for promotions. The conclusion emphasizes digital marketing as a crucial tool for companies to enhance customer engagement and sales performance. The document is available on Desklib, a platform providing study tools for students.

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing

Introduction
• Digital marketing is known as type of
marketing in which new digital
technologies are used for promoting
company’s products and services.
These include computers, desktops,
personal computers, iPhones, and
digital media channels.

DGMG - Podcast Content Repurposing
• This type of marketing has huge impact on consumer’s perception
and thinking. This is essential for certain business operations of
marketing. A content is prepared regarding product r service and
then this content is promoted online.

Search Engine Optimization (SEO)
• Search engine optimization (SEO) is defi
ned as the way by which
click through rate or homepage on a rank
ings (SEP) is increased . This is helpful
for managing website data promotions of
a product or service.

Zoom Meeting
• Zoom Meeting includes
contacting people from different
regions and take their
considerations about the product
or service offered by company .

Pay Per Click (PPC)
• PPC (pay-per-click) is a digital ad strategy
which is used by investors to know how
people are reacting towards any product
and how many times they are searching for
it.

Content Marketing
• This type of marketing includes business firms which are
focusing upon the product and service information which is
provided through story, video or audio. This is known as
content creating.

Social Media Marketing
• This type of marketing includes the way which
companies uses for managing marketing and
promotions of products and services by social
media websites like Instagram, Facebook, google
ads, etc.

Summary
• From the above discussion, it s concluded that digital marketing is a
new era which is used by companies to promote and advertise their
products and services. It is used for managing the increment of
potential customers and sales performance.

REFERENCES
• Iankova, S., Davies, I., Archer-Brown, C., Marder, B. and Yau, A., 2019. A comparison of social
media marketing between B2B, B2C and mixed business models. Industrial Marketing
Management, 81, pp.169-179.
• Mason, A.N., Narcum, J. and Mason, K., 2021. Social media marketing gains importance after
Covid-19. Cogent Business & Management, 8(1), p.1870797.
• Canovi, M. and Pucciarelli, F., 2019. Social media marketing in wine tourism: winery owners’
perceptions. Journal of Travel & Tourism Marketing, 36(6), pp.653-664.