Research Proposal: Marketing and Communication Tools

This research proposal, submitted by a student, outlines a study focused on the application of marketing and communication tools within an organization, specifically using Whitbread as a case study. The research aims to identify the usage of these tools, assess their impact on business growth and success, and measure any favorable changes resulting from their effective implementation. The proposal includes a literature review supporting the research questions, detailing the chosen research methodology, which involves a positivism philosophy, a deductive approach, and a survey strategy with quantitative data analysis. The proposal also addresses ethical considerations, including participant recruitment, consent procedures, data storage, and security measures, ensuring compliance with data protection regulations. Furthermore, the proposal provides details on activities, timescales, and a Gantt chart for project management.

RESEARCH PROPOSAL FORM
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
 Research Aim:
“To identify the usage of marketing and communication tools used by an organisation to promote
sustainability”. A case study on Whitbread.
 Research objectives (e.g what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
 To examine the usage of marketing and communication tools within an organisation.
 To identify the significant impact of communication tools in success and growth of the business.
 To measure the favourable changes that is processed in the business due to effective usage of
marketing and communication tools.
 Research Question:
 What is the usage of marketing and communication tools within an organisation.
 What is the significant impact of communication tools in success and growth of the business.
 What are the favourable changes that is processed in the business due to effective usage of
marketing and communication tools.
Section Two: Reasons for choosing this research project

Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
To examine the usage of marketing and communication tools within an organisation.
According to Redman. B. (2021), marketing and communication within a hospitality organisation and
hospitality industry is complicated area. hospitality industry is a global and multinational industry
which covers wide areas in the world. Hospitality communication and marketing specifically divided
into micro and macro levels in which different techniques of marketing and communications are used
for targeting and attracting separate segments of customers. In regards to the use of marketing
communication tools within the hospitality organisation a major use For the company is too attract
more and more customers everyday towards the entity along with making sure that people are kept
satisfied and informed as well as in touch with proper communication practices and technologies.
Both marketing and communication tools as well as practices within organisation belonging to
hospitality industry creates major benefits and competitive advantage for the company. This is
because with the help of appropriate marketing tools The entity gets the power to develop effective
marketing plans for promoting and introducing the services offered in the targeted audience. These
marketing plans are then executed and communicated in the best possible manner to the ultimate
audiences by using effective communication practices and tools such as social media, digital tools
and other related means.
To identify the significant impact of communication tools in success and growth of the business.
In views of Gibson. J. (2021), communication is known as a key and critical success factor for
businesses belonging to any industry. Then in regards to hospitality organisation communication is a
key for growth and success of the organisation as it enables them to stay connected with the guests
and maintain close contacts in order to survive in the industry for the longest period with profitable
results. Communication is one tool which enables the hotels to keep in close contact with their guests
as well as maintain regular connection by developing relationships with them which not only affects
their present buying decision but also so make arrangement for future purchase as well with the hotel.
Hence communication is regarded as one of the key success factor of a hotel for growth and
development as well as for keeping competitive advantage over others and maintaining a suited
environment within the industry by becoming the leader.
To measure the favourable changes that is processed in the business due to effective usage of
marketing and communication tools.
According to Vasilev. E. (2020), marketing and communication within the hospitality industry is a
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major source of the entity to stay connected with people as well as to keep them informed about the
changes taking place within the operations that is new offerings which are being introduced by hotel.
Marketing and communication brings significant change within the industry and for the organisation
to keep the customers that is the test of the entity connected with the hotel and make sure to bring and
positive outcomes to the brand. The biggest change which is introduced by marketing and
communication aspects within the hospitality is rapidly changing marketing tools. 20 development in
marketing tools enables the organisation to gain a favourable factor bye contacting larger customer
base and audiences from wide areas and locations in the world. this brings a competitive advantage to
the organisation as they hold the power of being and interact with everyone knowing their needs and
the key areas which will lead them towards satisfaction.
REFERENCES
Books and Journals
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:
Milestone one: _____Literature review ____________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Research methodology a significant process for the researcher as it help them in leading proper
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exploration by utilizing suitable instruments and in the most ideal way for supporting the ends made
with solid confirmations. To follow the system in the right way research onion structure is utilized
holding various stages various strategies are decide the adequacy of each stage for finishing the
examination in the most advantageous and clear way. There are different layers of the research onion
structure which are explained underneath.
 Research philosophy: This is the primary layer of the entire system wherein the investigator
will be choosing a suitable way of thinking for gathering and assessing data concerning the
separate subject of the investigation. There are fundamentally two unique kinds of
Philosophies interpretivism and positivism. Both the research philosophies are proper and
helpful for researcher while they are directing forthcoming investigations. For this research
project positivism is the picked reasoning which is powerful and important.
 Research approach: The following layer is of research approach which will be continued in
the examination for inspecting proper data according to the subject of the investigation. There
are two unique sorts of research approaches inductive and deductive. For the current
examination study deductive methodology is utilized as it is compelling and helps in looking
at quantitative information contribute time-frame and less expense. Alongside the research
approach helps in directing best testing of mathematical information and data.
 Research strategy: The following phases of research methodology and there are number of
sorts of it starting survey, experiment, case study and so on With respect to the current
research, survey as a system is utilized as it will empower the examiner to gather both
essential and auxiliary information from the most dependable and substantial sources.
 Research choice: This is a significant layer of research methodology which basically centers
around the sort of information that should have been gathered and analyzed by the researcher.
The researcher decision exists among quantitative and qualitative. Concerning the current
work, quantitative research choice is utilized to gather fitting mathematical information from
dependable sources in the savviest way.
 Time horizon: this layer of the research strategy discusses the time a vital asset considered
by investigator while leading the study concentrate to complete the work effectively and
according to the given time span. Time horizon is additionally of two sorts longitudinal and
cross sectional. In the current exploration task cross-sectional methodology is selected over as
it helps in accomplishing the entire plan as in the set time period and finishing every one of
the exercises inside satisfactory time.
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 Sampling: This is system of choosing a separate example from the populace either by
likelihood probability and non-probability strategy. In regard to this research project,
probability examining is utilized there are 50 respondents will be chosen from the populace.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use of data collected
form human participants are required to gain ethical approval before commencing their research. Please
answer all relevant questions and note that your form may be returned if incomplete. For further support and
guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit
tutor. Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
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Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
The two approaches of recruitment that is non-probability and probability. As per the report,
probability sampling will be applied for recruiting 40 staff of TESCO.
Describe the processes you will use to inform participants about what you are doing:
E-mail, written and oral presentation will be chosen.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
For obtaining consent from recruited respondents, all data about the investigation will be given
effectively which is in written form.
Studies involving questionnaires: will participants be given the option of omitting questions that do
not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
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Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection
Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
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please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may
arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.
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Aim: Objectives:
•
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