MK3050 Module: Uber Marketing Communication and Campaign Report

This report analyzes the marketing communication of Uber, a transportation company diversifying into the food and beverage sector. It begins with an overview of the task, focusing on how organizations connect with customers for long-term sustainability and growth. The report utilizes marketing communication mix, SWOT, and STP models to present key information about Uber and its marketing strategies. It outlines a social media marketing campaign designed for platforms like Snapchat, Facebook, and Instagram to enhance reach and influence consumer behavior. Furthermore, the report identifies and explains theoretical concepts like SWOT analysis, STP model, and marketing communication mix, along with applying SMART objectives for timely completion of the project. Time management techniques and personal skill sets are also discussed to ensure effective execution of the marketing campaign and overall project success. The report also includes references to support the analysis and recommendations.

Developing Academic
Skills for Business
Module
1

Table of Contents
Provide a brief overview of the task – what is the main idea of the given task...............................3
Identify the potential theoretical concepts which are essential for completing the provided task.
Once identified, briefly explain each concept in own words...........................................................3
Develop and applying SMART objectives which would help in completing the task on time
along with development of action for timely completing the task...................................................4
REFERENCES................................................................................................................................7
2

Provide a brief overview of the task – what is the main idea of the given task.
The task is based upon marketing communication of UBER which is a transportation
company that also makes diversification of their business into food and beverage sector. The task
provides an overview of the various ways through which an organisation sets connection with the
customers in order to ensure its long term sustainability as well as growth within market place. In
relation to this, the task comprises of models such as marketing communication mix, SWOT and
STP which are conducted to present key information about the company selected for the task. In
addition to this, task is aimed at execution of a social media marketing campaign through which
reach among the population can be effectively enhanced and benefits can be attained in the
favour of company. The campaign is set to get viral on platforms such as Snapchat, Facebook
and Instagram and seek to establish corporate communication with people to influence them
effectively for placement of order for on demand transportation services.
Identify the potential theoretical concepts which are essential for completing
the provided task. Once identified, briefly explain each concept in own
words.
The provided task is based on marketing communication which is termed as a procedure
that an organisation undertakes in order to communicate individuals related to their products,
services and message of entity with a motive to significantly increase profitability of
organisation while ensuring more competitive advancements. There are different types of
theoretical measures that are undertaken in the given task as with the help of this, task can be
completed in well defined manner. In this regard, SWOT analysis has been duly undertaken by
entity in order to identify their strength, weaknesses, threats as well as opportunity in order to
gain significant knowledge related to the prevailing factors that may impact upon their
functioning. It also allows organisation to further developed strategies and policies in order to
effectively overcome weaknesses and threats.
In addition to this STP model is also been undertaken in this report with the help of
which organisation can effectively able to evaluate their position and target audience. This
analysis mainly includes three most important elements that are segmentation, targeting and
positioning. Further it has been determined that with the assistance of STP model organisation
can able to position their product and services in a target group of customers in more effective
3

manner. This three step approach helps to zoom in into most profitable part of their business and
can fully able to take advantage of opportunities in order to ensure economic growth. Further it
also increases their chances of success in marketplace. In addition to this, in present task,
Marketing Communication mix is applied which is also one of the most important technique that
further include five main elements such as advertising, public relation, sales, promotion, personal
selling and direct marketing. This aids organisation to promote their products and services to
target group of customers while ensuring more competitive advancements. Thus, it has been
identified that with the help of Marketing Communication mix organisation can effectively able
to get numerous form of advantages that not only help them to increase their competitive image
but also allows them to boost their sales as well as profitability ratio while saving their time and
money. It has been analysed that advertising and sales promotion play key essential role in
Marketing Communication mix. With the help of this analytical tool, an entity can effectively
maintain formative relationship with their customers, stakeholder and other important prospects
while further ensuring high growth and profitable and outcomes.
Develop and applying SMART objectives which would help in completing the
task on time along with development of action for timely completing the
task.
The project based on marketing communication of a company needs to be completed
within stipulated course of time in order to ensure that higher grades can be achieved. For this, it
is essential for me to set some objectives which would provide assistance to me in ensuring that
the project is completed within the allotted time. In this regard, there are certain prerequisites
that need to be borne in mind while taking measures to complete the given project. These are
acknowledged to be effective utilisation of personal skill set, exploitation of time management
techniques and fulfilment of SMART objectives set in relation to the task. In this regard, the
SMART objectives that are set for the completion of task within due course of time are given as
follows:-
Smart Objectives and actions
 I will complete one section of my project daily to ensure that project gets completed with
the elapse of a week.
4

 I will achieve over 80% marks in the given assignment by completing all the sections of
project by the end of one week.
To ensure the timely completion of task, it is essential for me to exercise certain time
management techniques as they would provide assistance in effectively managing the allotted
time for completion of project.
Time Management Techniques
Time management is termed as the process of utilization of time in such a manner that
provides maximum output after completion and execution of the task. It is required is required by
every individual as well as business person to effective manage and utilise the available time so
that they can attain success in quicker manner. In context to present scenario, as being a
individual I will be required to adopt certain range of time management techniques so that I can
effectively introduce social media campaign without any sort of problem. Also, adoption of these
techniques will help me out in the effective execution of all tasks associated with the social
media campaigns in the timely manner. Some of the main time management technique that
would be adopted by me for the project are defined as below:
Plan the Day Night Before- It is required by every individual to make a plan related to
work before one night. It is considered as the common technique but still helpful for me while
carrying out the project as this planning aware me about range of issues that could occur later.
Thus, usage of this technique provides me the time to find out solutions for forth coming issues.
As a result, I will be able to manage the situation at the time of execution of social media
marketing campaign.
Prioritize Task- Prioritising task is another technique that would be adopted by me as
with the help of this I can easily execute my plan. As per this technique, I will make a list of
whole work and then categories them according to the priorities. Thsi will provide me guidance
that which task should be executed at first and which can be postponed effectively without any
worry. Thus, it would be easier for me to attained framed objectives towards the project in timely
manner.
Delegating or Outsourcing Tasks- According to this technique, I will delegate overall
available work among my team members as per their specialisation. This will help me out in the
execution of the plan within the provided time frame without compromising with the quality.
5

Personal Skill Set
Apart from the above mentioned as well as explained time management skills, it is also
important to possess an effective personal skill set in order to make sure that the task is
completed with precision and accuracy to a large extent. Such type of skill set allows exhibition
of detailed and in-depth study over a given topic, thereby assisting in achievement of higher
grades. In relation to the task based on marketing communication of UBER, it can be said that I
need to have certain essential skills to complete the project within allotted time frame. Such
prerequisite skills are explained in a brief manner below:-
Communication: This is an important skill for obtaining information from a wide range
of sources, thereby ensuring entailment of reliable and valid data related to topic under study
within the task. It is important for me to make use of my effective communication skills to set
connection with my peers, supervisor and other guiding persons to clear out any doubt emerged
during the course of task completion.
Multitasking: This is yet another crucial skill that is important for completing a task in a
timely manner. This becomes important because every activity is composed of or can be broken
down into several smaller tasks. Thus, it is important for me to exercise multitasking skills so as
to make sure that the essential activities related to assigned task are completed within predefined
course of time.
6

REFERENCES
Books and Journals
Abdullah, N. L., Hanafiah, M. H. and Hashim, N. A., 2013. Developing Creative Teaching
Module: Business Simulation in Teaching Strategic Management. International
Education Studies. 6(6). pp.95-107.
Chang, J. and Rieple, A., 2013. Assessing students' entrepreneurial skills development in live
projects. Journal of Small Business and Enterprise Development. 20(1). pp.225-241.
Chiang, R. H., Goes, P. and Stohr, E. A., 2012. Business intelligence and analytics education,
and program development: A unique opportunity for the information systems
discipline. ACM Transactions on Management Information Systems (TMIS). 3(3). p.12.
Gold, J. and et. al., 2013. Human resource development: Theory and practice. Macmillan
International Higher Education.
McKinney, P. and Sen, B. A., 2012. Reflection for learning: understanding the value of reflective
writing for information literacy development. Journal of Information Literacy, 6(2),
pp.110-129.
Shrestha, P. and Coffin, C., 2012. Dynamic assessment, tutor mediation and academic writing
development. Assessing writing. 17(1). pp.55-70.
Taylor, A. R. and Hooley, T., 2014. Evaluating the impact of career management skills module
and internship programme within a university business school. British Journal of
Guidance & Counselling. 42(5). pp.487-499.
7