Report on Marketing & Communications in a Digital World: Nokia 3310

This report provides a comprehensive analysis of the marketing and communication strategies employed for the relaunch of the Nokia 3310 in a digital world. It identifies the target audience and market segmentation, assesses the projected success of the product based on market research, and selects an appropriate promotional mix for a successful marketing campaign. The report emphasizes the importance of an effective marketing campaign in achieving commercial success, covering aspects such as product, price, place, promotion, people, process, and physical evidence. It also highlights the use of nostalgia marketing to capture audience attention and increase sales. The conclusion underscores the necessity of aligning marketing and communication efforts to ensure the product's success in the competitive market.

Marketing &
Communications in a
Digital World

Table of Contents
 Introduction
 Identification of Target audience and market segmentation
 Identification of the Projected Success of the product based on the market
research
 Selection of promotional mix for a successful marketing campaign in a
digital world
 Importance of an effective marketing campaign for attaining commercial
success
 Conclusion
 References

Introduction
Marketing & Communications in a Digital World refers to the use of methods
and techniques through which the attainment of the future goals and
objectives in the future can be carried out. Therefore, it is quite important
that the use of appropriate methods and techniques can be made. For this
presentation, Nokia 3310 has been considered. In this presentation, a
detailed and specific focus will be made on the way in which it can be
made successful in the market.

Identification of target audience and
market segmentation
Target Audience termed to specific group of consumers who wants products
and services to fill their expectation and increase organizational
productivity. This is important for Nokia to understand changing demand
of their customers and provide products and services accordingly. The
people see campaigns, seminars, and other advertisement that influence
number of people and sale them products that can help to attain business
goals. In relation to Nokia 3310, Original handset was popular at the turn
of century where it targets retro adopters. Another target audience of
organization is floaters who wants to get new products in changing
environment and sale kind of mobile phone and services.

Continued…
The segmentation in relation to Nokia 3310 is
defined below:
 Segmentation: This process is used to dividing a
broad consumer in to subgroups of consumers bases
on shared characteristics. This involves
demographic, behavioural, geographic, and
psychographic. Nokia 3310 focused over geographic
segment where it launches its products.
 Targeting: The organization is targeting floaters by
using retro technology that can help to increase sales.
 Positioning: By relaunching activity selected
organization leading the higher position in market
where it understands requirement and offers
products.

Continued…
Identification of the Projected Success of the product based on the
market research-
 Product- Nokia 3310 is a product with good quality and offers a lot of
features to the customers in the market and therefore is able to ensure an
enhancement in the customer satisfaction level. This creates a positive
impact on the marketing campaign.
 Price- Nokia 3310 is a product which will be offered at affordable price to
the customers in the market. This will create a positive impact on the
marketing campaign. This will create a positive impact.

Continued…
 Place- Nokia 3310 is a product to be launched all over the world at
different places which will therefore help in ensuring that it can satisfy the
needs and requirements of the customers. This will create a positive
impact.
 Promotion- Nokia 3310 will be promoted through the use of aggressive
promotional methods and techniques which will thus help the customers a
lot in enhancing their overall satisfaction level. This will create a positive
impact.

Continued…
 People- Nokia 3310 will be produced by ensuring that the People who are
working in the Production Team which will help a lot in ensuring that the
goals and objectives are attained. This will create a positive impact.
 Process- Nokia 3310 will be launched through the use of appropriate
processes which will help a lot in bringing the desired improvements quite
effectively and efficiently. This will create a positive impact.
 Physical Evidence- Nokia 3310 will be produced by ensuring that the use
of latest technology and equipments is made. This will help the company a
lot. This will create a positive impact.

Selection of promotional mix for a
successful campaign in a digital world
Promotional mix is an element of marketing mix which used to advertise,
creating public relation, sales promotion, using special event, and social
media to reach customers. Relaunch Nokia 3310 is focusing on
promotional mix that is explained below:
 Product: Nokia 3310 is newly launched products by using new technology
that will helps to attracts the large number of people.
 Price: The organization has adopted lower pricing strategy where it offers
its phone at lower prices as compare to others that would help to increase
sales.

Continued…
 Place: As adopting geographical segmentation, Nokia 3310 is launching its
product at different location that can help to attain business goals.
 Promotion: Nokia uses campaign, advertisement, and social media that
used to influence number of people and make buying decision. This can
help to develop the organizational sales.

Continued…
Nostalgia marketing Campaign is used by Nokia that will help to influence
number of people after providing Nokia 3310. This is best quality of
product that would help to capture larger market area and supports to
increase organizational sales. Nostalgia marketing used to capture
audience’s attention, by tapping in to older and more familiar trends from
the past. The management of chosen organization analysis needs of their
customers and manage the all functions effectively.

Importance of an Effective Marketing
Campaign for attaining commercial
success
An Effective Marketing Campaign is quite important and therefore it
must be ensured that its detailed use should be made for the
particular purpose of attaining commercial success in the market.
Nokia 3310 will be launched through making the use of the
appropriate Market Research which will be helpful in deriving of
conclusions and recommendations. Thus, it can be stated that the
methods like Survey and Data available on the Internet will be
useful because it will help a lot in ensuring that the decisions can
be taken in a right way so that the product relaunch can be
successful. This will be helpful in ensuring that the customers are
able to make sure that the attainment of the necessary goals and
objectives in the future can be carried out. Thus, it can be stated
that for the company it is necessary to take the steps which are
required for making its product highly successful in the market
which will therefore help it a lot in the future to be able to attain a
strategic and competitive edge over the competitors in the market.