Research: Marketing Strategy of Manufacturing Companies - SUPADANCE

This document is a participant information sheet for a research project titled "The Marketing Strategy of Manufacturing Companies: A Case study of SUPADANCE." The study aims to analyze how manufacturing companies develop and implement marketing strategies to gain a competitive edge. The research explores the concept and importance of marketing strategy, the challenges faced by SUPADANCE, the different strategies it employs, and the benefits it can derive from these strategies. Participants, including customers and employees of SUPADANCE and other manufacturing industries, are invited to provide information. The sheet outlines the purpose of the study, the role of participants, confidentiality measures, potential risks, and the handling of research results. It also includes contact information for the researchers.

Participant Information Sheet
1. TITLE OF RESEARCH PROJECT
3

“The Marketing Strategy of manufacturing companies “. A Case study of SUPADANCE.
Name of Researchers:
● Enter names(s) of researchers involved
● Add an invitation paragraph here including an introduction to the researcher(s)
What is the purpose of the study?
Basic reason behind conducting the investigation is that to analyse how manufacturing companies
develops marketing strategies and how they could directly help organisations can effectively gain
competitive advancements.
In present context, some of questions within the task has been presented are given beneath:
 To identify the concept of marketing strategy
 To analyse the importance of marketing strategy for business growth
 To ascertain the challenges faced by SUPADANCE in marketing its business at global level.
 To determine the different types of strategies adopted by SUPADANCE for promoting their
products.
 To identify the benefits SUPADANCE can gain by adopting different strategies of marketing its
products.
Public (customers and employees of SUPADANCE and other manufacturing industries),
In United Kingdom, considering the data from the internet.
Why have I been invited?
Individuals have been invited to deliver the information regarding marketing strategies within
the manufacturing industries on behalf of their own knowledge and thoughts.
Considering them based on their role as a customers or as an employee.
Do I have to take part?
Basically, the information cannot be carried out for a research without potential respondents.
What will happen to me if I take part?
▪ Explain exactly what participation means in practice
Participation, would help the researcher in completing the research, which is being done by the
researcher. Along with this, participants has been somewhere a part of manufacturing industry and they
might have knowledge in regards to the same. Away with this, from data collecting date and i.e. March
1

1, 2019 to March 14, 2019 the participants will be involved. Along with this, the data will be kept for a
short span only, until the submission takes place and the data will be stored in a pen-drive only.
Expenses and payments
It will take around 100 Pounds Sterling to complete the overall feedback.
What will I have to do?
▪ Explain what is expected of the participants
To deliver right information only based on their own assumptions.
What are the advantages of taking part?
Enhancement of the knowledge.
What are the possible disadvantages and risks of taking part?
It is possible that, researcher's investigation might be used somewhere else after the
subscription.
Will my taking part in the study be kept confidential?
Data will be kept within the researcher's pen drive and in secured systems of the University's
database. Therefore, there is only a slight chance if the data might get stolen. On the other hand, yes,
the data will be kept confidential.
What will happen if I don’t want to carry on with the study?
It is required for the researcher to bring belief among participant's mind, which will help them in
convincing respondents for the proper investigation where they will be giving information to
investigator based on their own knowledge.
If, participant take a step back, than the data will not be utilised for further researcher.
What if there is a problem?
An individual can sue the individual based on the rules and regulations built by government of
United Kingdom. On the other hand, in legal terms, a client can directly go to the court.
What will happen to the results of the research study?
▪ If information given by respondents, would stay right and much authentic, it is may be possible that the
researcher will reach to the conclusions.
o No, the participants would not be given details in regards to the information they have provided for the
dissertation.
Thank you for taking the time to read the information sheet. If you decide to participate you will be
given a copy of the information sheet to keep and your consent will be sought.
Include contact details of researchers – name, University address, email and contact number
2