Marketing Report: Strategies of Australian Companies, CA and Billabong

This report analyzes the marketing strategies of three Australian companies: Care Australia, Billabong, and Nestle. It examines how Care Australia, a non-profit organization, uses social media and promotional materials to raise awareness and generate donations, highlighting their focus on social justice and humanitarian aid. The report then explores Billabong's approach to marketing surf and skate wear, emphasizing their website's role in providing information and using sports sponsorships to build relationships with target customers. Finally, it investigates Nestle's marketing efforts, focusing on their new product for senior dogs and their use of social media to raise awareness and promote the product. The report also discusses Peter's ice cream range as a marketing strategy in the Australian market, highlighting the importance of customer base and partnerships for market success.

Running head: Marketing
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Activity 1
The non-profit organization is Care Australia which is a humanitarian aid organization.
The company focuses in securing the lives and helps in attaining social justice. So, the services
which are exchanged by the company are related to maintaining the life of the people and also
assisting them in considering the social justice. Marketing also assist the company to enhance the
awareness of the people in context to the services. The company created their own pages on
many social applications like Facebook and Twitter so that information can be given to the
people. Also the company made its own website so that information can be given to the
customers and it assist the company to enhance the awareness so that they can earn profits in
context to the existing functions.
Through social media the information is given to the people and also company post
images that can explain the concept to the customers who are not able to read. The company also
focuses on creating banners with attractive pictures which give information about the services
offered by the company. In this way they consider or apply the marketing concept. To earn
profits the company focuses on donation and revenue which is generated through activities like
handmade goods. So, through this the people get awareness and give charity or purchase the
products which helps the company to earn profits. When the customers purchase the products the
amount which is reduced from the actual cost is the profit which is earned by the company
(Caregifts, 2018).
Billabong is considered as the leading company in the surf wear and skate wear. It is one
of the popular brands in Australia. The company offers the exact information on the website
about surfing, skating and skiing industry. Also the company focuses on selling skate board and
snow boards. It has been investigated that company offers the information so that it can be easy
to promote the skate wear and surf wear in the competitive market. The customers can get the
information through visiting the site of the company. It has been analyzed that advertisement of
skating, surfing and skiing can assist the company to attract more customers towards the
products and services offered by the company.
Also the sport sponsorships can assist the company in offering information to the
customers and can help to maintain the goodwill in the market. It has been seen that by giving

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these information it can be easy for the company to build relationships with the target customers.
As the information which is provided by the company can be useful for the interest customers
and through this they will be attracted towards the products and services of the company. So, it is
a best concept or strategy which is taken into consideration by the company and through it can be
easy to attain large market share and growth in the competitive market. This can also help the
company to accomplish goals and objectives in an effective manner. It is necessary for the
company to provide information to the customers so that reliability can also be maintained (Hill,
Jones and Schilling, 2014).
Activity 2
By investigating on the Nestle website it has been examined that the latest news on the
website of Nestle Australia is concerned with Brain health key for Australian one million senior
dogs. By focusing on the news it has been evaluated that company launched a new product in the
market for dogs. In this the main aim of the company is to provide benefit to the dog that varies
from the age of 7 and above. The ingredients of the products are beneficial for the dogs as it
helps to make the body nourished. The products have variety of mixture of oils that are mixed in
the product and it can also help to provide energy to dogs so that they can live their live in a
proper manner (Nestle, 2018).
The company also introduced this products in the Australia market because according to
the statistics it has been seen that majority of people are conscious for their pets. There are many
people who take care of their pets and think that it is necessary to maintain the physical health of
the dogs. If the physical health of the dogs is maintained then they can easily live for long time.
By taking this product it has been see that dogs can regain the energy which is necessary for
growth.
In the recent era, there are many various factors which are considered by the Australians
and it is related with the dogs. To take care of their pets it has been examined that there are more
than 10 billion which is spent to secure the pets by emphasizing on considering the insurance
schemes and grooming vouchers. The Nestle Company also given proper data and enhanced the
awareness of the individuals by introducing the product on the social media platform (Wheelen
et al., 2017).

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By focusing on all the factors it can be analyzed that the sales of the product is enhanced
because the product is launched where there is need of the product.
Also, Peter introduced the products with the unique range of ice cream. The product
launched by the company is a combination of ice cream and biscuits. The company targeted the
customers who love biscuits and ice cream. They target the ice cream and biscuit lovers because
it can help to maintain their customer’s base in the market. The product is launched in the
Australian market.
The customer base of the company is good which has helped to enhance the demand of
the product. The company also partnership with the other company so that goodwill can be
maintained and growth can be achieved in a proper manner. So, by analyzing this it can be seen
that company will achieve success in the market as the products are demanded by the customers
(Australian Food News, 2017). So, it can be easy for the company to attract customers towards
the products and services of the company. So, they will be successful and will achieve growth in
the competitive market.

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References
Australian Food News, 2017.Peters and Arnott’s partner for new ice cream range. [online]
Available from: http://www.ausfoodnews.com.au/2017/07/26/peters-and-arnotts-partner-for-
new-ice-cream-range.html [Accessed 7 September 2018].
Caregifts, 2018. About CARE Australia. [online] Available from:
https://caregifts.org.au/about/about-care-australia/ [Accessed 7 September 2018].
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Nestle, 2018. About us. [online] Available from: https://www.nestle.in/aboutus [Accessed 7
September 2018].
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management
and business policy. pearson.