Marketing of a Company Products: Strategies, Channels, and Packaging

This essay provides a comprehensive overview of marketing strategies for company products. It begins by discussing different types of market segmentation, including demographic, geographic, psychographic, and behavioral segmentation, and highlights the benefits of market segmentation. The essay then explores marketing to individual customers, the role of branding, and provides examples of companies with strong brands and multiple distribution channels. Furthermore, it examines the function of product packaging, the steps involved in developing a new electronic product, and the advantages and disadvantages of outsourcing in business. Throughout the essay, the importance of marketing in achieving business success is emphasized, highlighting how effective marketing contributes significantly to a company's overall performance and market presence. The essay concludes by reiterating the essential role of marketing in business and the need for companies to invest in marketing to drive business development and product promotion.

Running head: MARKETING OF A COMPANY PRODUCTS 1
MARKETING OF A COMPANY PRODUCTS
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MARKETING OF A COMPANY PRODUCTS 2
Marketing of a company products
Thesis
Marketing is an essential concept in any business company. It determines the success or
failure of the company. Any company which invests effectively in the proper marketing end up
increasing its sales thus achieving its goal. On the other hand, companies who do not invest in
the marketing of their company and products end up collapsing. To this, therefore, marketing in
any business company contributes more than fifty percent of its success. The essay will discuss
the following; first is the different types of market segmentation, the method of offering market
to individual customers, the roles of doing branding, and also will give an example of companies
who use multiple distribution channels in order to supply their products. Further, the essay will
explain the function of packaging of company products, steps of identifying the business idea
and lastly will discuss the advantages and disadvantages of using of outsourcing in any business
company.
1 a. Types of marketing segmentation
It is also known as targeted marketing. It involves dividing the business market and even
defining and sub diving it into more specific and identifiable market with similar needs,
demands, characteristics, and even the same wants. This helps the producer to identify which
products are to be offered. Also, the producer will be able to identify the kind of marketing
strategy to be embraced during marketing 9 Pappas, 2016). There are four types of marketing
segmentation. They include the following;

MARKETING OF A COMPANY PRODUCTS 3
Demographic segmentation. In this type, the company divides the market based on
several factors like age, gender, family, education, occupation, race, family size, income among
others (Posner, Williams & Posner, 2015).
The second type is geographic segmentation. It involves division of the market based on
geographical units such as States, cities, regions, nation and so on.
The third segmentation is psychographic segmentation. This involves division of the
market based on personality traits and even lifestyle. For example customers' habits, attitudes,
character traits among others.
The last market segmentation is the behavioral segmentation. It states that customers are
grouped based on their buyer's behaviors like the usage rate, occasion and the like (Pappas,
2016).
1(b). The benefit of market segmentation
Market segmentation help in identifying the best marketing strategy to be used by the
company. Also, helps in identifying the needs and wants of the buyers and work towards meeting
them.
2 (a) Types of marketing to individual customer
There are several marketing strategies used to individual customers. They include the use
of technological methods like the internet, one-on-one sales among others. This form of
marketing is beneficial due to the following reasons; it increases efficiency, good rampart
between the buyer and the seller is established, there is a guarantee of customer satisfaction,
direct feedback from the customer to the seller is guaranteed among other benefits.

MARKETING OF A COMPANY PRODUCTS 4
(b). Reason why it is marked differently to different consumers
The reason why single offering is might differently to different customers is because
consumers have different needs, wants, tastes, privileges, values, and beliefs therefore, a single
offering cannot be used uniformly to every consumer. Single offering is mainly favorable where
target marketing has been done.
3. Role of branding and example of a company with strong brand
Companies need to brand their product and serves as they distribute them to the market.
There are several roles or even benefits of branding. First, it helps the customers to identify
company products easily and that no confusion. Second, branding enhances the credibility of the
products and ease of purchase thus promoting the company. Third, it gives companies a
competitive advantage in the market over the other businesses. Four, branding makes company
products to be easily identified in the market and that the buyer saves time. Lastly, branding
increases the value if the business company. Coca-Cola Company serves the best example of a
company with a strong brand. This is because it has taken time to market its products. Also, it
produces high quality and unique products (Kavaratzis et al 2014).
4. Two companies with multiple distribution channels
Distribution channels involve the path via which any companies' product reaches the
customers in the market. It can be direct or indirect means but at the end the customer will
receive the products. These multiple channels may include websites, retail or wholesale stores,
mobiles, mails, direct mail, mail order catalog among other channels (Kotabe & Helsen, 2014).
Samsung Mobile Company and HP Company which deals with mobiles and laptops
manufacturing respectively offers the best example of companies who use multiple distribution

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channels. They have their dealers in most Countries in the world who sell their product through
wholesale or retail shops. Also, they sell their products via online platforms direct to the
customers like using websites whereby customers order and they deliver to them in their
convenient places.
5 (a). The function of product packaging
Business companies ought to package their products as they release them to the market
because of the following reason. First, for product identification. Customers identify products
mainly through the packaging design used by the company. Second, packaging offers protection
to products like protection from insects, dirt, breakage and the like. Third, for product promotion
and advertisements. Packaging design determines whether the product will be purchased by the
buyer or not (Cui & Choudhury, 2015).
5 (b). Role of a primary packaging and an example of innovation packaging
The sole role of primary packaging is mainly to protect the product from been damaged
by any external factor or even contamination. One innovative packaging is used by Klein
Constantia Farm in Honey packaging.
6. Steps for developing new electronic product
Businesses are started and developed my ideas. Any business that is growing today
started as an idea and the owner put the idea into reality. In development of a new electronic
products, there are several steps of developing this new product. These steps include, the first
step involves defining clearly the kind of product to be offered and the goals it idents to achieve.
For example, the features and the function the product will serve. Also the size and the price of
the product. In this case, a small size with long-lasting battery can serve the student well. The

MARKETING OF A COMPANY PRODUCTS 6
second step involves getting an electrical engineer who will be able to design the electronics like
displays, microchips among others based on the product specification provided to form
schematic circuit. This circuit generates Printed Circuit Board (PCB) which contains all
electronic connections. Third step involves production of the prototype which is achieved
through sending the product to the prototype shop in order several testing may be done. The
fourth step involves evaluating, programming and debugging the product. This step is achieved
by evaluating whether the product works so as to remove malfunctioning elements if any. Fifth is
developing the case for the product so as to make it look amazing to the students. This involves
getting a good brand for the product (Cui & Choudhury, 2015).
7. Advantages and disadvantages of outsourcing in the business
Outsourcing has several advantages. They include; it controls the capital cost of any
organization doing outsourcing, it leads to efficiency increase and improvement. The speed of
delivery also increases. It helps businesses to quickly start new activities and projects. Again, it
helps in reduction of risks in a business. On the other hand, outsourcing has some drawbacks.
They include; it may lead to a company to lose control over the outsourced function (Oshri,
Kotlarsky & Willcocks, 2015).
Conclusion
In conclusion, therefore, marketing is very essential in a business company because it
determines the success of the business. Also, businesses need to invest more in marketing so as
to have their business development and market their products and services.

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References
Cui, G., & Choudhury, P. (2015). Effective strategies for ethnic segmentation and marketing. In
Proceedings of the 1998 Multicultural Marketing Conference (pp. 354-358). Springer,
Cham.
Kavaratzis, M., Warnaby, G., & Ashworth, G. J. (Eds.). (2014). Rethinking place branding:
Comprehensive brand development for cities and regions. Springer.
Kotabe, M., & Helsen, K. (2014). Global marketing management.
Oshri, I., Kotlarsky, J., & Willcocks, L. P. (2015). The Handbook of Global Outsourcing and
Offshoring 3rd Edition. Springer.
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services, 29, 92-103.
Posner, H., Williams, S., & Posner, H. (2015). Marketing fashion: strategy, branding and
promotion. Laurence King Publishing.