Research Project: Marketing Communication for WhitePot Ltd's Success

This research project examines the role of marketing communication in sustaining competitive advantage for WhitePot Ltd, a family-owned SME in Northern Ireland. The project's introduction outlines the background, aims, objectives, and research questions, focusing on the importance of marketing communication in a competitive market. The literature review explores key concepts, the role of marketing communication in competitive advantage, and effective strategies for sales and revenue improvement, including digital and social media marketing. The research design and methodology section details the use of a descriptive research design, a positivism research philosophy, a deductive research approach, and a survey research strategy. The project emphasizes the importance of marketing communication tools and techniques to create brand awareness, attract customers, and improve overall business performance. The research aims to provide WhitePot Ltd with actionable insights to enhance its marketing efforts and achieve sustainable success.