MBA600 Capstone Project: Marketing Analysis & 4Ps Framework

This MBA capstone project delves into the concepts of marketing through the lens of the 4Ps framework (Product, Price, Place, Promotion), highlighting its crucial role in understanding and satisfying customer needs. It analyzes various aspects such as product diversification, pricing strategies, supply chain management, and promotional activities, particularly through social media. The project also incorporates market research using SWOT analysis to identify business opportunities and address potential threats, as well as Porter’s Five Forces framework to assess competitive advantages. Furthermore, it touches upon innovation management, business intelligence, communication, leadership, strategic mindset, and knowledge development. The reflection section discusses learnings related to the 4Ps framework, performance metrics, and the importance of teamwork, referencing Tuckman’s theory and leadership theories. The project concludes with a comprehensive list of references.