This report provides a comprehensive overview of marketing essentials, focusing on key concepts and internal relations within an organization, using Morrison supermarket as a case study. It begins by outlining different marketing processes, including environmental scanning, internal analysis, and adapting to market trends. The report then details the roles and responsibilities of a marketing manager, such as analyzing market conditions, identifying promotional tools, communicating with other departments, conducting market segmentation, and maintaining customer relations. Furthermore, it examines how the marketing department influences and interrelates with other functional departments like customer service and human resources, emphasizing the importance of information flow. Finally, the report analyzes the value and importance of marketing in achieving organizational goals and customer satisfaction. This assignment solution is available on Desklib, where students can find a wide array of past papers and solved assignments.
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