University Marketing Concepts and Internal Relations Presentation

This presentation delves into the core concepts of marketing and its intricate relationship with internal organizational functions. It elucidates the vital role of marketing, demonstrating its interconnections with other units within an organization. The presentation showcases various marketing concepts and illustrates how companies can leverage them to establish and strengthen their core competencies in the market. Key aspects include the marketing function's role in attracting clients, customizing services and goods, developing data-driven strategies, fostering business growth, and implementing marketing functions. The presentation also examines Wesfarmers' marketing functions and processes, including market demand identification, customization, strategic planning, marketing mix development, and the implementation of cost leadership and product differentiation strategies. Furthermore, it addresses the role and responsibilities of a marketing manager in aligning organizational growth with client satisfaction, strengthening customer relations, and adapting marketing processes to meet client needs. The presentation concludes with recommendations for enhancing marketing strategies, including adjusting the marketing mix, implementing strategies to strengthen business outcomes, and leveraging automation to fortify brand image. The presentation uses several research papers to support its claims.

MARKETING CONCEPTS AND
INTERNAL RELATIONS
Name of the Author-
University Name-

INTRODUCTION
 This presentation focuses on the marketing
concepts and internal relations.
 It explains the role of marketing and how it
interrelate with other functions and units of
organization.
 This shows the marketing concepts and how
it could be used by company to set up
strengthen core competency in market.

KEY ROLE OF MARKETING
FUNCTION
Attracting more clients in market.
Focus on customizing the offered
services and goods.
Developing strategies on the basis
of gathered data.
Promoting growth in the business.
Implementation of the market
functions such as planning,
financing and product
development.

MARKETING FUNCTIONS OF
WESFARMERS
 Identify the market demand and needs of
clients.
 Customizing the process and products as per
the market condition..
 Focus on market strategic planning to
customize the products in market.

MARKETING PROCESS OF
WESFARMERS
 Focus on developing marketing mix
 Marketing strategies
 Cost leadership and product differentiation
 Implementation and control (Madsen, &
Rosenbaum, 2018).

OVERVIEW OF THE MARKETING
PROCESS OF WESFARMERS
 It focus on situational,
marketing, marketing mix
and implementation and
control.
 The marketing process of
Wesfarmers is more
indulged in customizing
the process for the better
satisfaction of clients.
 It also promotes
advancement in its
functions.

MARKETING STRATEGIES
 Market segmentation- Bifurcate the market
based on the client’s need and demand.
 Target market strategies- It focuses on the
grabbing particular type of clients.
 Marketing mix- This will help Wesfarmers to
customize its offered products and services
in market.

ROLE AND RESPONSIBILITIES OF A MARKETING
MANAGER IN THE CONTEXT OF THE
ORGANISATION
 Marketing manager needs to align the nexus
between the organizational growth and
client’s satisfaction.
 He focuses on the customizing the process
for the better satisfaction of clients.
 He connects with the clients and identify the
problems and issues with the offered
products.
 Sets up strengthen customer relation

MARKETING INFLUENCES ON THE
FUNCTIONAL PROCESS OF
ORGANIZATION
•It gathers data to make
change in the process.
•It focuses on betterment of the
organizational process.
•Process functions are
modified to strengthen the
organizational program.

FUNCTIONS OF MARKETING PROCESS
 Interact with clients and resolve their
queries.
 Identify the possible issues and drawbacks to
make process more strong.
 Setting up strong channel with clients.

ROLE OF MARKETING PROCESS
 Influence the clients towards buying offered
products.
 Focus on resolving their queries and issues.
 Customizing the marketing process and
organizational value chain activities
 Installing new design and methods for the
better satisfaction of clients.

VALUE OF MARKETING ROLES
 Resolving client’s queries
 Focus on strengthen brand image
 Business sustainability and creating
competitive advantage.
 Focus on creating core competency in
product differentiation of company.