Analysis of Marketing Essentials: Concepts, Process and Strategies

This essay provides a comprehensive overview of marketing essentials, beginning with an introduction to marketing concepts and their importance in achieving organizational success. It delves into various marketing concepts such as production, product, selling, marketing, societal marketing, and holistic marketing. The essay outlines the marketing process, including situation analysis using PEST and SWOT, strategy development, marketing mix decisions, implementation, and control, along with digital marketing concepts. It discusses the key roles and responsibilities of a marketing manager at EE Limited, emphasizing the importance of marketing research, strategy development, customer relationship management, and inter-departmental coordination. The significance of effective interrelationships between different functional departments is highlighted, focusing on how communication and coordination enhance productivity and decision-making. Furthermore, the essay explores the 7Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) and applies them to EE Limited, suggesting strategies related to product differentiation, pricing, distribution, promotion, and customer service. The essay concludes by underscoring the importance of marketing in creating value for customers and achieving a competitive advantage.

Marketing Essentials

Introduction
Marketing is necessary so that company can sell
products and also purchase product in the market
(Afridi, 2009). Marketing includes the different
techniques that is promotion, selling and
distributing of the products and services so that
firm can attain the success in the competitive
market.

Concept of marketing
Marketing is the process of delivering and create customer value
which is one of the main objective of the organization. It is a
group of activities where designing the product and services,
manufacturing goods, promoting the goods in a effective
manner and delivering to the end consumers (Baines, Fill. and
Page, 2013). The main objective of marketing is that to satisfying
the need and wants of the customer and also satisfying the all
stakeholder of the company like employees, suppliers,
shareholders, government etc. There are various concepts of
marketing which helps to achieve the organizational goals and
objectives:

Continue..
 Production concept
 Product concept
 Selling concept
 Marketing concept
 Societal marketing concept
 Holistic marketing concepts

Different marketing process
Marketing Process: Marketing process is set of
activities where all the marketing activities come
together and achieve the organization goals and
objectives (Baker. and Saren, 2016). There are
marketing process which can help to the company
that how it can make plan and strategy for their
consumer and how they implement it.

Continue..
Situation Analyses:
 PEST Analyses
 SWOT Analyses
 Marketing Strategies
 Marketing mix decisions
 Implementation and control
 Digital marketing concept

Key roles and responsibilities
Marketing manager of EE Limited can played a prominent role
in the success of their product. For that there are various roles
and responsibilities for them. The first role is conducting a
marketing research for the company, so that company can
knows the future needs and wants of the customers and what
changes in mind of their existing customers. The next roles is
the developing an effective marketing strategies so that
company can achieve their long their goals and objectives in a
timely manner (Boachie-Mensah, 2009). Next role for the
marketing manager is that the relationship between their
customer must be good. For this company can make an
effective customer relationship management.

Roles and responsibilities of manager
influence
Marketing manager must required that the coordination
between the different functional departments of the
company. There are various functional department like
Finance, HR, Operations, Sales Departments. For
marketing manager can communicate on the various issues
for the marketing activities so that all activities can
working smoothly (Blythe, 2008). Human resource is
essential for the marketing manager, because they requires
qualitative workforce for their department. So that
coordinate with human resource department is required.

Values and importance of marketing
role
Marketing is essential for each organizations. In the context of EE
Limited, marketing create and adding the value for their
customer through providing better and lower cost product for
them as compare to their competitors. As an phone
manufacturing company, there are tough competition in the
market. There are lot of competitors in the market particularly
in the phone manufacturing. EE Limited requires that their
product must be competitive in terms of unique design, price,
new technology, features, with best offers.

Significance of effective interrelationship
between different functional department.
Communication and coordination between the functional
department is essential for EE Limited. Without a unified
efforts a company can not achieve their organizational
goals and objectives. There are various significance of
interrelation between functional department (Boag, 2013).
A good interrelation between the department can increase
the productivity of the their activities which can help to
achieve their target in timely manner. It can also help to
make an unified decision making process.

7P's of Marketing Mix
Marketing is played a prominent role for create awareness about their product and
services to their customers. It is an important tool which gives competitive
advantage over their competitors. There are following marketing strategies which
can help to Tesco that are as follows:
Product - Product is an item which is satisfied the needs of the customers.
Price - Price is another element of marketing mix. The services of the company should
be less costly then their competitors.
Place - This is the third element of marketing mix. In this element organization make
sour that their product and services available to their target customer.
Promotion - In this element of marketing mix all promotional strategies are considers
for promoting their product and services in an effective way. Organization need to
understand customer demand according to direct, sales staff and intermediary.

Continue..
People - Human resource is a valuable asset for the company.
Process - System are important for execute the services
effectively.
Physical Evidence - Service delivery also important for the
organization.

7P's of EE limited
Product: Organization need to focuses on service of 3G and 4G because it help
in video calling for their customers.
Price: EE limited need to adopt penetration pricing strategy because through this, they
can set quickly.
Place: Organization consist of 3 stages that are direct, sales staff and intermediary
because it uses of internet and some distribution channels for reaching out goals
effectively.
Promotion: EE limited consider traditional techniques that are T.V., radio and
newspaper.

Contd.
Process: EE limited needs to provide differentiated
product for earning profits for business.
People: Organization consist of 3 levels that are
manager, top and operational level for solving out
any problem (Baines, Fill. and Page, 2013).
Physical evidence: it involve of risk during time of
decision making process.

References
Afridi, F.K., 2009. Extended services marketing mix and emergence of
additional marketing Ps. Journal of Managerial Sciences. 3(1). pp.137-
143.
Baines, P., Fill, C and Page, K., 2013. Essentials of marketing. Oxford
University Press.
Baker, M.J and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Blythe, J., 2008. Essentials of marketing. Pearson Education.
Boachie-Mensah, F.O., 2009. Essentials of marketing. EPP, Accra.
Boag, D., 2013. Essentials of Marketing: A Multi-Platform Approach.

THANK YOU!