Marketing Strategies and Practices in Construction Industry in UK

This report examines the marketing strategies of construction companies in the UK, focusing on the competitive landscape and the need for effective marketing practices. The report highlights the strategies of R.L. Maynard Ltd. and Murrill Construction Ltd. R.L. Maynard employs client-based marketing, tailoring services to individual client needs, while Murrill Construction utilizes a project performance-based approach. Both companies leverage social media to communicate their objectives and attract clients. The report references the importance of these strategies in a competitive market, emphasizing how these companies differentiate themselves and maintain a strong presence in the construction industry. It provides an overview of the marketing practices, including their focus on client relationships and project outcomes.

GROUP
PRESENTATION

Construction industry within UK is influenced by high competition, low profit margins
and high risk in contrast to other sectors across the world. The primary reason behind this
extensive rivalry is low barriers to new entrants within this industry as it requires less
investment. To deal with this, the small and medium sized enterprises within UK adopt effective
marketing practices so as to lure maximum clients towards themselves. In this regard, R.L.
Maynard Ltd. and Murrill Construction Ltd. are two construction companies which are adopting
effective marketing practices to deal with this. R.L. Maynard is a company started in March,
1973 dealing in construction and related activities having its key focus upon private dwellings.
While Murrill Construction Limited is a well established civil engineering and high maintenance
contractor company. Both the enterprises are engaged in such activities that foster in building up
an effective relationship with clients (The Best Marketing Practices of Companies, 2019). For
this, Maynard has adopted client based marketing strategies marketing strategy which is keen on
delivering such services which are customised as per the demands and needs of clients. On the
contrary, Murrill Construction has adopted a project performance based marketing strategy
where there emphasize more upon delivering such services which can meet the needs and
requirements of project. Both the organisations make use of social media to communicate the
vision, operations and objectives of entity to the public so as to ensure that they get maximum
number of contracts ahead of their competitors within the industry.
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REFERENCES
Online
The Best Marketing Practices of Companies. 2019. [Online]. Available Through:
<https://smallbusiness.chron.com/marketing-practices-companies-3447.html>.
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