Marketing Strategies: Promotion, Consumer Behavior, Media, and Sales

This report delves into marketing strategies, emphasizing promotion and consumer behavior. It examines the importance of promotional activities, including advertising, sales promotions, public relations, and personal selling, in reaching target audiences. The report highlights the significance of media strategies in conveying messages and influencing consumer purchasing decisions. It emphasizes the need to understand consumer needs and tailor promotional messages accordingly, considering factors such as the product lifecycle. The report also discusses the benefits of effective promotions, the importance of research, and the use of various promotional tools to achieve desired outcomes. The provided references support the concepts discussed, offering insights into consumer behavior and market dynamics.

Promotion is very much important part of
marketing mix that helps to convince to consumers
in buy the product by accessing their needs and
demands. In effective promotions contains the clear
message which targeted to certain audience by
using appropriate channel of communication.
The target consumers are people who will use or
influence the purchasing decisions of product.
There are no. of promotional tool that opted by an
organisation by conducting research such as their
consumers, cost and outcomes that they want to
achieve.
Media strategy: Media strategy refers to the way an
organisation going to deliver their message to the
potential individuals. For an organisation before
promoting the products it is potential to accumulate
necessary information such as what newspaper audience
read, TV programmes they watch so that potential
outcomes should be achieve. It is very important to
promote product by evaluating the product life cycle
that involves introduction, growth, maturity and decline
as in different state the promotional strategy differ from
one another.
The mode of communication is advertising, sales
promotions, public relations and personal selling
which helps to reach at large no. of consumers
potentially.
For an organisation it is very much important to
frame the message that they convey in front of
audience and evaluate the revert of audience after
conveying message to potential individuals in order
to bring improvement potentially. The promotional
messages reinforce the benefits of products and
enables to position in market with the help of unique
Promotion
Promotion
References
Benson, A., Li, D. and Shue, K., 2019. Promotions and
the peter principle. The Quarterly Journal of Economics.
134(4). pp.2085-2134.
Bosquet, C., Combes, P.P. and García‐Peñalosa, C.,
2019. Gender and promotions: evidence from academic
economists in France. The Scandinavian Journal of
Economics. 121(3). pp.1020-1053.