Marketing Principles: Consumer Markets and International Marketing

This report delves into marketing principles, examining marketing mixes for different consumer segments, specifically focusing on ethical foods for millennials. It explores the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing, highlighting the unique approaches required for each. The report also contrasts domestic and international marketing, outlining the expanded scope and challenges associated with global marketing, including language, currency, and cultural barriers. Key marketing concepts such as product, price, place, and promotion are discussed in the context of both consumer and business environments. The report provides a comparative analysis of marketing strategies, offering insights into adapting approaches for different market segments and geographical regions.

Marketing principles TASK 4

Table of contents
 Introduction
 Marketing mixes for two different segments in consumer
markets
 Differences in marketing products and services to
businesses rather than consumer
 How and why international marketing differs from
domestic marketing
 References
1

Introduction
The presentation is based on the marketing principles and
dealing about the marketing mixes for different segments
in customer market. Also, the differences in marketing
products and services business rather than consumer are
also explained here.
2

Marketing mixes for two different segments
in consumer markets
Appy Foods and Drink can divide their ethical foods markets
according to the demographical disperse. To cater the
millennial need, Appy Foods produce ethical goods for
young millennial and professionals. They have differences
in terms of price, product, promotion, place, process,
people and physical evidence.
3

Cont..
When setting prices for ethical foods, for professionals they
can set comparatively high prices but lower prices for
young millennial. UK people are more brands oriented
since they need to promote the product as much as they
can. Promotion should be taken place in twitter, face book
for young millennial, and link den for professionals.
4

Cont..
 Marketing mix: Ethical foods for young millennial
 Product: Natural extraction of foods and drinks. This
attracts the new millennial since it contains low sugar.
 Price: should be reasonable, since majority of them do
not earn.
 Place: they should use social network and social media
to influence purchasing behaviour
5

Differences in marketing products and
services to businesses rather than consumer
Business Marketing is selling of products form one business
to another business organization. Consumer marketing is
selling of goods and services to customers. When
considering the differences between two approaches,
following have been discovered.
6

Cont..
In business to business marketing,
 They need to use an extremely focused approach
 They need to select the right mode of communication.
That means should be more polite and confident when
conveying the messages.
7

Cont..
In consumer marketing,
 Marketers deal with higher number of individuals
compared to business marketing.
 They need to interact with each of the customers.
 They are marketing, FMCG, durable goods and soft
goods.
8

How and why international marketing differs
from domestic marketing
Domestic Marketing is the performing activities of
production, promotion, distribution and selling within
national boundaries. If these are performed in a global
market, is known as International marketing.
9

Cont..
 Scope: International marketing scope is widening than
the domestic marketing. International marketing is
trying to expand their marketing activities over other
country via exports and imports. Domestic marketing is
widen within the boundaries of a country.
10

Cont..
 Obstructions: international marketing has to face many
hurdles like language issues, currency issues, cultural
issues and international laws and regulations. But for
the domestic marketing has to obey the one country’s
laws and regulations and cultural impact is less
comparatively.
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