Marketing Strategies, Consumer Behavior, and Ethical Considerations

This report provides a comprehensive analysis of the multifaceted role of marketing in contemporary society. It begins by examining the significant impact of marketing on individual consumer behavior, emphasizing the influence of marketing strategies employed by major brands. The report then explores the concept of Environmental Stewardship and its integration into marketing practices, highlighting how companies are increasingly prioritizing environmental protection and Corporate Social Responsibility. Furthermore, it analyzes key marketplace activities, including how economic and legal frameworks shape marketing strategies, and the importance of ethical considerations in marketing practices. The report underscores the necessity of ethical conduct in fostering long-term sustainability and building consumer trust. The conclusion synthesizes the key findings, reinforcing the profound influence of marketing on consumer behavior and the critical need for ethical and environmentally responsible marketing strategies to achieve lasting success.

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Contents
Introduction......................................................................................................................................2
The role of marketing and impact of individual consumer..............................................................2
Impact of common good and Environmental Stewardship..............................................................3
Analysis of the key marketplace activities helping in integrating marketing, Economic and legal
framework........................................................................................................................................4
Importance of ethics in marketing and marketing contribution to common good and
Environmental Stewardship.............................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................6

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Introduction
Social Evaluation of marketing is an approach that has a long-term impact on an individual.
Marketing plays an important role in a society by influencing life of people. Marketing is much
more than advertising and selling. It plays an important role in meeting the needs of the
consumers. The concept of marketing touches life of every individual. It is a medium through
which desire of people is satisfied on everyday basis. The overall concept of marketing concept
covers activities like advertising, public relation, promotion, sales, etc. This is a process through
which a product or a service is introduced in the market. For the reason it is important to manage
the marketing policies (Armstrong, Kotler, Harker and Brennan, 2015). Marketing is putting a
huge impact on an individual and his buying behavior. Big brands are making a huge investment
on managing marketing strategies. It is amazing to see that how Marketing has influenced our
life. Until and unless business is recognized in the society and have communication with the
customers, one has to use marketing strategies to generate product and service awareness. It is
impossible to imagine today’s world without marketing strategies. Awareness about a product
and service can only be generated through an effective marketing plan. In this way, it is possible
to draw a balance in ensuring an effective marketing strategy. Marketing helps in identifying
potential both the company and the consumer to discover the necessities in the market. In today's
competitive business environment customers wants and needs. This allows companies to
generate market awareness that consumers feel is genuine (Babin and Zikmund, 2015). The

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genuine relation in between the marketers and the consumers is to understand their influences,
psychology and behaviours. While interpreting the importance of marketing, it is necessary to
understand the depth in order to remain competitive.
The role of marketing and impact of individual consumer
Marketers have to understand the consumer behavior in order to gain an effective performance,
it is really very important for the marketer to develop effective marketing strategies. These
strategies will help in understanding consumer psychology. This in return will help in
acknowledging the important aspect of an organization (Baker, 2014). Consumers are believed to
perform efficiently in order to manage the organizational goals. In a growing economy,
marketing concept is important in order to derive requisite results. There are at times certain
issue due to an ineffective market strategy. The purpose is to channelize the energy in a positive
direction so consumers are able to utilize the purpose behind managing business. An increase in
competition has generated an urge to develop competitive marketing strategies. Social media is
an effective strategy to match up with the expectations of the consumers. The success of a
product highly depends upon the market acceptance (Boone and Kurtz, 2013). Market plays an
important role in building relationship in between the customers and the organization. It gives
confidence to enter the market with an innovative market strategy. This help in making an
effective market strategy with a scope to gain competitive advantage. This helps in shaping the
consumer needs and behavior in order to meet the desired results. The purpose of organizing the
marketing strategies is to organize the result in a best effective way by coordinating the
organization in a well-organized way. Individual consumers do have a long-lasting impact of the
marketing strategies that are attracting consumer largely. Big brands like Coca Cola, PepsiCo
comes up with an innovative marketing strategy during the festive season. The overall purpose is
to attract customer attention. This is important for any brand in a global competitive economy.
This in return helps in improving the revenue. Large sized business organizations have to take
care of managing effective marketing strategies. These strategies thereby allow in managing a
large-sized consumer behavior. The behavior of the consumer is subject to change. Udder such a
situation it is important to conduct a thorough market research. This will allow in understanding
the consumer desires. It is important for managing the changes taking place in the environment.
There is a lot of socio-cultural interference in developing market strategies (Turnbull & Valla,

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2013). There need to be an effective measure that allows a marketer to understand the behavior
largely. In such a situation, this strategy will help in ginning competitive advantage. The overall
purpose is to draw effective policies and manage an effective result that allow in branding.
Marketers have to realize the importance of growing dependence on individual consumer
behavior. Nowadays, business organizations are paying attention on the customized products.
These products are made according to the needs of the customers. Recent example is the swatch
watches. Consumer can design their own piece of watch and price will be quoted accordingly.
The only way to gain a market advantage is through a proactive behavior. This is important for
the business organization to gain a competitive advantage Grant, 2016).
Impact of common good and Environmental Stewardship
Environmental Stewardship is a concept that focuses on protection of the natural environment
through sustainable practise. Most of the companies are considering the growing importune of
environment protection. They are effectively using the strategies to gain a competitive advantage
under the policy of Environmental Stewardship. Brand like The Body Shop is a pioneer of
Environmental Stewardship. They take preventive measures to take care of environment and to
meet the basic needs of the consumers simultaneously. In a competitive economy, environment
is been given equal weight-age in order to achieve a balance. This has become an integral part of
the Corporate Social Responsibility (Hill, Jones and Schilling, 2014). Companies are proactively
participating in saving environment and focusing on effective measures. Starbucks is using an
effective CSR strategy where they are focusing on taking care of the environment. They are
continuously working upon taking care of the unproductive activities that can affect the
environment. This is important to manage the Environmental Stewardship. These marketing
strategies are important for any brand to gain a competitive advantage. Awareness about a
product and service can only be generated through an effective marketing plan. In this way, it is
possible to draw a balance in ensuring an effective marketing strategy. These market strategies
are important or gaining an impact on a high risky environment situation. The overall purpose is
to understand the growing need of an effective measure that allow in neutralizing the ill-effects.
In such a situation, the purpose of an individual is to manage the changes that are taking place in
the environment and to implement the same in order to gain results (Hollensen, 2015). The
market is subject to fluctuations. It is only possible to manage the competitive advantage in order

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to gain a competitive advantage. It is important for generating market effectiveness. This
critically helps in arranging the market needs in an effective way. The purpose of developing a
market strategy is to meet the needs by organizing the concept of effective marketing strategies
(Rothaermel, 2015). The genuine relation in between the marketers and the consumers is to
understand their influences, psychology and behaviours. These strategies are important for
organizing the desired results by taking the market advantage. This is the only way through
which it is possible to manage the ongoing changes taking place in the market (Sparrow,
Brewster and Chung, 2016)
Analysis of the key marketplace activities helping in integrating marketing, Economic and
legal framework
Marketing is a broad concept comprising of activates from procurement of raw material till after
sales services. The broad parameter of the marketing strategies helps in organizational design.
For the purpose the marketing strategies Rae developed by integrating the market place and
coming up with strategies accordingly. Brands nowadays understand the process to attract
customers. For the reason they are coming up with an effective market strategies. These
strategies help in gaining competitive advantage. Every market is distinct and it is important to
locate the most effective market strategy that helps in gaining results. For example Mc. Donald’s
understand the effective market strategy to gain competitiveness. They have something different
for every market (West, Ford and Ibrahim, 2015). For the reason, the Asian market and
Australian market is served burgers according to the market needs. This is important for gaining
competitive market needs and ensuring better results. This is managing the results in an effective
way by procuring effective measures in order to organize better facilities. This is one of the best
way through which an organization can gain a competitive advantage. It is important for gaining
effective results by ensuring an effective market growth. Economic measures are taken into
consideration while keeping the price related policies. The price policy is important for gaining a
competitive advantage in deciding upon the price. The prices related to the products vary from
country to country depending upon the economic background. It is therefore important for
taking decision related to the organizational conduct. Social and cultural background of a country
is important for making policies (Peres, Muller and Mahajan, 2010). The market, people and
lifestyle varies from country to country. Hence it is evident to keep only that product that is

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required in the market. The lifestyle, per capita income of the people is important for integrating
the market related policies. In due time, it has become very much important for a business
organization to develop policies according to the market requirements. The lateral shift in the
economy is considered while developing effective market policies. In due course this is
important for gaining a competitive advantage in each and every market. These strategy is been
followed by most of the local and international brand (Porter, 2011).
Importance of ethics in marketing and marketing contribution to common good and
Environmental Stewardship
The process of Environmental Stewardship is important for managing the organization for
meeting the long term sustainable goals. Ethics are important to be considered in order to
delivering effective result. There is a necessity to carry forward the interest related to the
organization. The purpose of marketing is to meet the common good by developing an effective
strategy. CSR is most importantly been added in the organization for understanding the needs of
Environmental Stewardship. It is important to be ethical while developing market related goals.
The organization not following the ethical code of conduct is not considered by the consumers.
The buyers understand the importance of ethics in managing the organizational goals. Hence
while developing the organizational measures; it is evident to develop market policies that help
in maintaining effectiveness (Kotler, et al 2016). This is important for an organization in
managing long-term sustainable goals. It is not only important for managing the organizational
result but also helps in managing an effective business environment. . This help in making an
effective market strategy with a scope to gain competitive advantage. This helps in shaping the
consumer needs and behavior in order to meet the desired results. Business ethics and
responsibility is important to gain competitive result while organizing policies. Marketing is a
wide concept that needs an attention in market. This is effective in gaining long-term sustainable
results while meaning the competitiveness. In order to sustain in the market, this is important for
an organization to develop an effective strategy so as to cope up with the ineffectiveness (Powell
and DiMaggio, 2012).

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Conclusion
To conclude, Marketing is putting a huge impact on an individual and his buying behavior. Big
brands are making a huge investment on managing marketing strategies. It is amazing to see that
how Marketing has influenced our life. In order to gain market advantage, it is important to come
up with an effective market strategy. This is important for achieving the desired result while
organizing the strategies according to the market. In a growing economy, marketing concept is
important in order to derive requisite results. There are at times certain issue due to an ineffective
market strategy.
References
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