This project is a comprehensive content marketing strategy and implementation plan for a restaurant named Lemon Tree The Indian Aroma Restaurant. The project begins with a business overview, including the organization's products, target customers, sales channels, and location, followed by an analysis of marketing opportunities, a content audit, and an SEO audit to guide the strategy. The project then explores content constraints, blog and content marketing trends, and brainstorms content topics based on buyer stages. A detailed content strategy is developed, including target keywords, campaign dates, social media networks, and frequency of posting, along with a discussion of legal and ethical requirements, ensuring the project's compliance and responsible marketing practices. The project aims to enhance the restaurant's online presence, increase customer engagement, and drive sales through effective content marketing initiatives.
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