This report provides a detailed analysis of cross-cultural analysis (CCA) techniques in marketing. It begins with an introduction to CCA and its importance, followed by a discussion and critical evaluation of three key traditional CCA techniques: Hofstede's cultural model, Hall and Hall cultural model, and Trompenaars cultural model. The report delves into the dimensions and elements of each model, highlighting their strengths and weaknesses. A comparison and contrasting of these key perspectives is then presented, examining how these models can be applied in different contexts and their relevance in today's marketing landscape. The report concludes with a discussion on the relevance of these techniques in the current business environment, emphasizing the significance of adopting suitable cultural strategies for effective marketing. The analysis also highlights the importance of these models for understanding cultural differences and making informed marketing decisions. The report uses examples of marketing strategies in China and the UK to illustrate the application of these techniques.