Analysis of Cultural Influence on Marketing Strategies, Semester 1

This report examines the critical relationship between marketing and culture, highlighting how cultural factors significantly influence marketing strategies and business operations. The analysis draws from two articles, emphasizing the importance of aligning marketing efforts with cultural nuances to enhance promotional effectiveness and meet organizational goals. The report stresses the need for businesses to understand and adapt to cultural differences to effectively target and engage consumers globally. It underscores the significance of ethical considerations in global marketing and the development of products and services that resonate with diverse cultural needs. By incorporating cultural insights, businesses can improve their operational performance and achieve greater success in the marketplace. The report also mentions the importance of global marketing strategies and provides a comprehensive understanding of how cultural factors impact marketing decisions.

CULTURE AND
MARKETING

Introduction
Cultural details and marketing mix goes hand in hand in most of the cultures
promote the services and carrying out of the operational needs and
objectives in most suitable manner. This will help in placing a organization
effectively in a market and develop products or services as per buyers needs.

Article 1
■ The combination of marketing mix and the cultural development of the organisation that
will help in improving overall performance of the organisation this will help in
improving the significant operations in the organisation.
■ Other than this, it will help in meeting the operational needs of an enterprise in most
effective way.

Summary
On the basis of the assessment this can be said that the marketing mix and other operational
measures that are been carried out will help in meeting the operational needs of the
organisation. Having an insight of the cultural needs of the organisation will lead to proper
assessment and setting up of promotional measures within a country.

Article 2
■ As an organisation will be looking after the proper assessment of the organisational
measures that are been carried out by the firm.
■ It will help in setting up of the global marketing measures that will help in proper
assessment of the promotional activities carried on international level.
■ It leads an enterprise to have a interaction with wide range of cultures all over the world
and planning the operations accordingly.

Summary
On the basis of this reference article, this can be said that proper following of the cultural
assessments and handling the operations on a wider scale will lead to proper planning of the
services and products and delivering the measures with ethics. This will also help in
meeting the operational needs of an organisation in an effective way. The organisation have
to develop the product and services as per the cultural needs of the people in which it is
operating. This will help in handling of the operations and carrying out of the business
operations in most effective way and thus will lead to meet the operational requirements of
the organisation in a significant manner. It will also assist in improving performance of a
business organisation.

Conclusion
On the basis of the assessment of both the articles this can be said that the
planning of the marketing operations or promotional measures will lead the
enterprise to improve the service count and meet the functional needs of the
organization in best possible manner.

REFERNCES
■ Schlegelmilch, B.B., 2016. Global Marketing Ethics and CSR. In Global Marketing
Strategy (pp. 195-220). Springer, Cham.
■ Song, R and et.al., 2018. When marketing strategy meets culture: the role of culture in
product evaluations. Journal of the Academy of Marketing Science. 46(3). pp.384-402.