Marketing Essentials Report: Marketing Department and Customer Focus

This report delves into the core aspects of marketing essentials, emphasizing the critical roles and responsibilities of the marketing department within an organization. It highlights how the marketing department interacts with the human resource department, outlining the collaborative efforts required to recruit and manage personnel effectively. The report further explores the dynamic nature of the marketing environment, underscoring the importance of understanding customer needs and adapting strategies to meet these needs. The report also addresses the marketing department's responsibilities towards customers and the public, emphasizing the importance of building strong relationships and contributing to societal well-being. The report concludes by highlighting the essential role of the marketing department in understanding and fulfilling customer needs, as well as the significance of interdepartmental relationships for achieving organizational sustainability and competitive advantage. References from academic journals are included to support the findings.

Marketing Essentials
PART 1

Content
 Introduction
 Roles and responsibilities of marketing department/function
 Roles and responsibilities of marketing relate to the wide
organisational context
 Roles and responsibility of marketing in the context of marketing
environment
 Conclusion
 References

Introduction
Marketing essential is defined as the
tool which is used by the business
for identifying consumers needs
and maintaining prominent
relationship with them. This tool is
assisting business for making
strategies by which they can meet
need and earn immense profits.

Roles and responsibilities of marketing
department/function
The marketing department within an organisation is responsible for
executing numerous roles and responsibilities so as to attain
organisational goals and aims in effective manner. Marketing
department is one of the most crucial department which is
performing their task for managing and up keeping brand image in
the market.

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Marketing and human resource
department: In marketing department
activities are undertaken by personnel
and those are hired by HR department.
Marketing department conveys their
requirement of candidate for the vacant
position or job role and then HR head
recruits employees as per requirements.

Roles and responsibility of marketing in the
context of marketing environment
Marketing environment in current time is highly dynamic and
competitive in nature. Some of the responsibilities are executed by
marketing department in respect to society, customers. Marketing
department is required to understand needs of their customer so as to
put high focus on society and people, the same are elaborated as
under:

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Responsibility towards customers: For the customers marketing
department is trying to understand needs and demands of the
customer so as to fulfil the same by organisational offerings.
Responsibility towards public: The marketing department is having
responsibility to employ people in the organisation so that to upkeep
business objectives.

Conclusion
From the above PPT This can be concluded that for organisations like
Burberry, marketing department is playing essential role in
recognising and meeting customer needs in effective manner. On the
other hand departmental interrelationships are essential for
establishing effective communication and eliminating any
complexities and attain high edge sustainability.

References
O'Cass, A. and Morrish, S., 2016. Anatomy of entrepreneurial
marketing. Journal of Strategic Marketing .24(1). pp.2-4.
Mirchevska, T.P and et. al., 2017. THE IMPORTANCE OF
MARKETING RESEARCH FOR THE COMPETITIVENESS
OF SMALL ENTERPRISESS IN REPUBLIC OF
MACEDONIA. Economic Development/Ekonomiski
Razvoj .19(3).
Aprilia, A., 2015. Customer Retention & Customer Relationship
Marketing: Strategi Pemasaran yang Potensial. Jurnal Manajemen
Maranatha .4(1).

Thank You