Principles of Marketing Customer Profile

This assignment is a marketing report focusing on a customer profile for Nicky Clarke salon. The report details the customer's demographics (Jasn John, 28-year-old male student), habits (playing basketball, guitar, socializing), product usage (American Crew and Tigi Bed Head), and salon visit patterns (monthly). The customer's feedback highlights long wait times but satisfaction with the haircut and styling. The report also notes the customer's referrals (3 people) and loyalty, along with the types of services and products used. The provided information is a comprehensive customer profile useful for marketing strategies and customer relationship management within the salon.

Principles of Marketing

Customer Profile of Nicky Clarke
Name: Jasn John
Age: 28
Gender: Male
Address: 233 Shoreditch High Street Shoreditch London E1 6PJ
Postal Code: AB54 4AN
Mobile number: 7356547882
Email: [e-mail]
Occupation: Student
Hobbies: Playing basketball, playing guitar and spending time with friends.
Personal haircare products used: American Crew Fiber and Crew & Shine shampoo.
Referred by: Anthony Briganza
Customer Remark: The waiting time is very high and else every thing was very remarkable. I
got a new haircut which totally different. I am very happy with the style has used and it suits
me. There should be facilities in which tea should be provided during waiting time. This will
help to pass time and enjoy.
For Operator Use
Total visits: Once in a Month
Type of cut required: Medium cut in which it includes hair colouring and straightening.
Total time required: 1 hour
Number of people visited with this customer's recommendation: 3 people.
Changes in style: Different type of styles are preferred by client in which there are many
diverse type of hair cuts shown and he selects from them. However, mostly prefer to have
shaving that also trimmed.
Products used: Tigi Bed Head Urban Antidotes Resurrection
Hair colour: Red
Comments: Client is helpful enough to refer to others. Regular customers and more specifically,
one in a month to set his hair. Further, he is loyal towards the services that is provided by us.
1

Different type of discounts are also provided to this particular client.
Online
Explore Salon File, Nailzz Salon, and more!. 2014. [Online]. Available through :
<https://www.pinterest.com/pin/548242954613509025/>. [Accessed on 16th February
2017].
2