Marketing Report: FMCG Segmentation, Demographics, and Analysis

This marketing report presents an analysis of various marketing concepts and real-world applications. It begins with an executive summary emphasizing the importance of marketing in business and then delves into five key activities. The first activity examines the marketing concept through the lens of the non-profit organization Share the Dignity and analyzes the target market of Billabong. Activity two focuses on Nestle's new product launches, highlighting their marketing strategies and target segments. Activity three explores the estimation of wealth distribution in the Northern Territory. The fourth activity concentrates on segmentation within FMCG companies like Nestle, Coca-Cola, and Fonterra. Finally, activity five examines the effects of demographic factors, such as an aging population, global population growth, and increasing diversity, on international trade, with a specific focus on industries poised to benefit from the aging baby boomer generation. The report concludes with a comprehensive list of references.