Business Communication Report: Marketing Department of Company X

This report evaluates the marketing department of Company X, a web development company, focusing on its impact on financial figures. It identifies issues such as ineffective customer relationship management (CRM), shortcomings in promotional methods, incorrect sales pitches, and inefficient social media strategies. The report highlights how these issues negatively affect the company's revenue generation. Furthermore, it discusses the limitations of the study, including a shorter deadline and word count constraints. The report provides a detailed analysis of the marketing department's operations, including a lack of updated market trends, ineffective promotional access, and inexperienced sales executives. It also examines the impact of these issues on financial figures, emphasizing the need for improved strategies. The report concludes with recommendations for improvements, including training sessions, enhanced CRM practices, effective social media engagement, and cost-effective endorsement methods.

BUSINESS COMMUNICATION

Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Background of the report.......................................................................................................3
1.2 Purpose of the report..............................................................................................................3
1.3 Scope of the report.................................................................................................................3
1.4 Limitations.............................................................................................................................4
1.5 Assumptions..........................................................................................................................4
2.0 Prospect of the marketing department.......................................................................................5
2.1 Issues arising in the department.............................................................................................5
2.2 Impact on financial figures....................................................................................................6
3.0 Conclusions................................................................................................................................7
4.0 Recommendations......................................................................................................................8
References:......................................................................................................................................9
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1.0 Introduction
The current report aims to evaluate the drawbacks and unproductive endeavours followed in the
marketing department of Company X (a web development company) that is creating a direct
adverse impact on the financial figure.
1.1 Background of the report
Every department in organizations is interdependent. Similarly, marketing and sales activities are
specifically significant to retain organizational sustenance in terms of meeting its bottom line.
Company X is undergoing a downside in its marketing and sales-related actions, which is
affecting its financial balance.
1.2 Purpose of the report
The purpose of the report is to identify the importance of conducting effective marketing and
sales strategies so that it can create a direct and impactful influence on the financial margin.
Readers shall comprehend the right methods to apply in sales and endorsement functions to
avoid financial threats.
1.3 Scope of the report
The issues like client handling, shortcomings in promotional methods, incorrect sales pitch,
social media promotion, handling internet traffics, content management etc are discussed. On the
other hand, the study could have also covered more specific aspects like ineffective test
marketing, securing budget that is overlooked for the sooner deadline.
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1.4 Limitations
The marketing department of Company X is undergoing several drawbacks, which required
through supervision and monitoring. However, the project has a shorter deadline as well as
limited word counts, which restricts its detailed evaluation scope.
1.5 Assumptions
The project can help readers to get a glimpse of the context, yet, the detailed analysis would be
required to help them gain deeper insights.
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2.0 Prospect of the marketing department
The marketing department of Company X has been experiencing a slaughter for unable to
transform its business model for customer handling. The organization specifically operates in
service segments and it deals with B2B (Business to Business) clients. The service industry is all
about client management and offering quality service lines to retain the prospect (Snapp, 2019).
The marketing and sales department is lagging expertise to align their strategies with recent and
updated market trends to generate adequate revenue for the company. Moreover, it is also
fai8ling to identify the right and cost-effective promotional access that can bring adequate
response yet at a lower budget. Simultaneously, the sales executives are failing to design and
apply the right pitch to present the appropriate product before fitting clients.
2.1 Issues arising in the department
The Customer Care Management (CRM) department of the brand has been unproductive as the
executives are not having adequate support to update their product knowledge in dealing with
different clients' requirements and addressing their queries by comprehending their nature. The
inefficiencies are reflecting directly on the social media endorsements, content designs and
chatting with clients on social platforms. Hence, the customer satisfaction index is gradually
decreasing for the brand, where several complaints and feedbacks were placed against the
unprofessionalism of Company X's CRM department.
Moreover, the sales executives are also inexperienced to understand the market trends in pitching
the clients with service benefits and the unique offerings it offers that differentiate it from its
competitors. The employee lag in expertise in identifying the right prospects before whom the
product can be pitched with the right choice of words to influence their purchasing decisions.
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The executive believes that pitching with discounted offerings can convince customers to try the
company's product. Sales executives need to have the right sense of time to apply the right
knowledge in time to create an optimum impact (Bezancon et al. 2018). Similarly, pitching the
discounted offerings is required to be at the right time by understanding the customers who have
the requirement. In the service industry customer4s generally, focus on quality management that
can help those bringing adequate prospects rather than discounts and facilities. Furthermore, the
marketing unit has generated different paid access on social media browsers like Facebook,
Twitter, etc, which is merely required at this point where the profit margin is low. It could easily
create a free page on the sites and could engage more traffic with frequent updates, live videos
and interactions. The department is investing both time and energy on unnecessary activities that
can hardly bring productive outcome.
2.2 Impact on financial figures
Since Company X is explicitly dealing with only its web development service, therefore, the
revenue generation is entirely dependent on its performance. The marketing, CRM and sales
resources are having inadequate knowledge and present of mind to apply right technical sides to
handle their clients and endorse the product benefits in the right way. As a result, the marketing
actions are degrading over time, which is impacting a negative influence on its profit margin.
Moreover, the department is investing high on promoting its products choosing expensive
platforms, thereby, unable to uphold its revenue from its daily operations.
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3.0 Conclusions
i) Inference can be drawn from the previous discussion that the company is on the verge of
experience a marketing saturation with the next few months if the marketing and sales strategies
are not revised with lucrative aspects.
ii) The CRM unit is also unproductive in terms of covering up the drawbacks set by the sales and
marketing department.
iii) Social media promotion or engagement is majorly about reaching maximum user base with
minimum expenditure. However, the brand has been incapable of exploiting its utility rather
incurred unnecessary investments on this platform.
iv) Ineffective budget planning for product endorsement.
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4.0 Recommendations
i) Effective training sessions shall be schedules to conduct an interactive conversation with
resources to understand their areas for improvements. Demo sessions shall be provided to help
them understand the right way to identify leads and pitch product features accordingly.
ii) CRM executive shall be trained to enhance their patience in carefully listening each query and
requirements of clients and respond with calm
iii) A free page on social media platforms shall be created and frequent updates shall be posted
with pictures and attractive content to ensure high engagements
iv) Marketing and financial manager shall conduct a meeting to identify the cost-effective but
impactful endorsement methods that can bring sufficient prospects and revenue generation.
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References:
Bezancon, A., Parkes, D., & Swedeen, B. A. (2018). U.S. Patent No. 9,959,552. Washington,
DC: U.S. Patent and Trademark Office.
Snapp, E. L. (2019). How to design a chalk talk—the million-dollar sales pitch. Molecular
biology of the cell, 30(13), 1575-1577.
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