Marketing Essentials Report: Zara's Marketing Strategies and Analysis

This report provides a comprehensive overview of marketing essentials, focusing on the roles and responsibilities within a firm, using Zara as a case study. It delves into key marketing functions such as market research, customer satisfaction, and budget management, highlighting their importance for business growth. Furthermore, the report explores the interrelation of the marketing department with other organizational departments, including Human Resources, Finance, and IT, emphasizing how these departments collaborate to enhance overall company performance. The conclusion summarizes the significance of effective marketing strategies and their impact on a multinational firm like Zara. The report includes references to scholarly articles and publications supporting the analysis. This report provides valuable insights into marketing strategies and their impact on organizational performance.

Marketing
Essentials

Table of Content
Introduction
Roles and responsibilities of marketing functions
Interrelation of various organisational department with marketing
functions
Conclusion
References

Introduction
Marketing essentials for a firm include a number of different aspects such as marketing,
advertisement, sales, publicity, etc. and thus every company which is operational in the
current market that is highly competitive and dynamic in nature must evaluate and analyse
all these aspects so that it cannot become a barrier in the performance of the enterprise in
the long run. In this presentation there is a detailed examination of the roles and
responsibilities of the marketing functions in general and in terms of wider organisational
context too. This presentation is based on a company named ZARA that is operating on a
huge scale in the industry and deals majorly in clothing and its related accessories.

Roles and responsibilities of marketing
functions
There are various functions of marketing that helps a firm to grow and prosper in the
industry by beating competition that is prevailing in the market.

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Market research- It is the foremost step as in it the current market scenario is studied in detail
so that all the rectification measures can be implemented well within a limited time period so
that it can help the company to grow and prosper in the industry and also gives the firm an upper
hand so as to compete with its rivals with full efficiency.

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Customer satisfaction- It is one of the most important aspect since sales of the firm mostly
depends on the level of satisfaction every customer is getting firm the company and thus every
organisation gives priority to this as it can help in increasing the level of sales and that too within
a short time frame.

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Managing marketing budget- It is very important as well as crucial to manage the marketing budget
so that its cost can be reduced which can prove beneficial in increasing the level of profitability of the
firm. In a company like ZARA a precise budget is made and then experts evaluate and analyse each and
every aspect of that budget so that if there is any need for correction it can be done at that time only so
that the final budget can carter the needs, requirements, and demands of the firm.

Interrelation of different organisational
department with marketing functions
The roles and responsibilities of marketing function is not only limited to the marketing
department but it also impacts the overall working of the company and thus has to be
evaluated in an accurate and precise manner. Since ZARA is a big organisation so it
becomes much more crucial for it to examine the roles and responsibilities of marketing
so that it can help in improving the performance of the company as a whole.

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Marketing and Human Resource department- ZARA’s HR
departments makes sure that the recruitment process can add value
to the firm in the long run by selecting intellectual, talented,
qualified, and experienced personnel’s in the job so that their
expertise knowledge can prove useful for the organisation. For
this, the marketing department provides adequate facility to the
department of HR like giving proper advertisements on different
platforms so that qualified person can directly communicate with

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Marketing and Finance department- Finance department is one of the most crucial
departments for every firm since they keep a record of all the activities that are performed in
the company which is related with finances. Marketing department is inter-related with finance
department as the former presents the company to the stakeholders in a manner that attracts a
large number of customers within a short period.

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Marketing and IT department- The information technology department of ZARA keeps a tab on all
the activities and checks whether new and advanced technology can be used in the process which can
help in reducing the cost, time, and effort thus resulting in improved performance and profitability in
the long run. The marketing department of ZARA is inter-related with IT department since the former
helps in evaluating the new technology that is required for smooth operation of the activities that are
performed in the company and the later examines that the technology is worth using or not.

Conclusion
It can be concluded from the above that ZARA is a multinational firm and is one of the
biggest firm which is operating in the sector of clothing and its related accessories. Apart
from that it can be concluded that there are different functions of marketing and all possess
a lot of value in the market and thus has to be analysed in an appropriate manner so that it
can help the firm to compete with other organisations in an effective way. Further it can be
concluded that the functions of marketing are inter-related with other departments of the
enterprise too and thus impacts the overall performance of the company.