Marketing Report: Analysis of Air Canada's Departmental Relationships

This report examines the marketing function within Air Canada, analyzing its relationships with other key departments such as sales, research and development, and IT. It highlights the importance of marketing in driving sales, understanding customer needs, and achieving overall business objectives. The report details how marketing collaborates with these departments to leverage research findings, utilize IT infrastructure for information dissemination, and support sales initiatives. The report also emphasizes the significance of marketing in promoting products, attracting customers, and adapting to market trends. The conclusion underscores marketing's vital role as the backbone of the organization, essential for effective business operations and sustainable growth.

Marketing is the important department which is
responsible for selling activities and profitability by
using promotion. In business organisation there are
different types of department who are performing
their business activities effectively in order to
maintain profits.
With the help of marketing business organisation
provide information to people and encourage them
to buy such products and services. In other words,
marketing is the functional department which is
connected with all department for the purpose of
driving sales effectively.
For instance, Air Canada is large size organisation in
which all departments HRM, marketing, IT, finance
and production are exist to perform well and increase
the business activities. The cross interrelation between
all department and marketing are in respect of Air
Canada has been defined:
Marketing with research and development
department: Research means to find out the needs of
people with understanding, collect data and provide the
information to marketing department which helps to
introduce products and focus on goals.
Research and marketing department communicate with
each other and maintain the activities.
In marketing, management firstly analyse the needs
of people then conduct research programme which
helps to provide products and services accordingly.
To understand the relation of marketing with other
department this report has been prepared that states
functional relationship of Air Canada with other
department in achieving organisational goals.
Relationship
Marketing function is the important function
in all business corporation where it targets audience
in order to attain the business goals. This is used to
understand the needs of people and plans according
which helps to increase the organisational sale. The
main aim of business industry is to increase the
productivity by increasing number of sale and get
higher profits. The responsibility of marketing
department is to track trend, understand customer
needs, conduct research, communicate with all,
identify marketing tool and face the competition in
order to achieve the business goals effectively.
Marketing
Introduction Explanation of relationships of marketing with other departments of the company

The R&D department of Air Canada is conduct the
research in which it knows what people wants and
support the marketing department which promote
the flight services. Moreover, research department
get new routes which helps to marketing to opt
new routes and increase the number of customers.
Marketing with information technology
department: IT department is needed in business
organisation where it introduces from new
technology and process in entire business in order
to improve the organisational productivity. This is
related with marketing as people get information
about new process and technology with the help of
marketing department which attracts people and
compete with other effectively.
In context to Air Canada, IT department recognise
new system through which people can get
information about flight and other travelling
packages where marketing department advertise
such facility which influence people to select the
right option. Moreover, with the help of IT services
employees are communicating with each other and
become accountable for getting good results.
Marketing with sales department: Sales is the
significant function of business organisation on
which productivity and profitability is depend to
attain the business objectives.
It has concluded that marketing is the backbone of any
organisation which helps to run the business effectively by
encouraging people and sale them products and services. It
is used to introduce from products which are produced by
organisation and implement the business strategy to
increase the sale. All functions are crossly related with
marketing where management thing about new process,
system and incremental in sale with the help of marketing
and accomplished the goals effectively.
Conclusion
The main aim of marketing department is to get
information, uses different sources to inform people,
promote the products and encourage the people to work
effectively which helps sales department by increasing
the sales. Marketing function are run by marketing
management which drive sale of products. In context to
Air Canada, marketing department communicate with
sale department and get the target which helps to increase
the organisational productivity. Marketing function has
introduced different flight tickets and facility which
increases number of passengers under sale department.