Marketing Functions, Inter-relation and Responsibilities Report

This report examines the essential marketing functions within an organization, specifically using Cosmos, a tour and travel services provider, as an example. It outlines the key roles and responsibilities of the marketing department, including managing products and services, customer relations, product promotion, and setting prices. The report further explores the inter-relation of the marketing function with other departments, such as finance, human resources, and production management, highlighting how effective collaboration is vital for achieving organizational goals. The importance of the marketing function and its impact on the business's success is emphasized. The report also includes references to academic sources to support the analysis. Desklib provides this report and other study resources to help students excel in their studies.

HOSPITALITY MARKETING
ESSESNTIALS

Table of Content
 Introduction
 Important roles and responsibilities of the marketing function in Cosmos.
 Inter-relation of roles and responsibilities of marketing function with the other departments of
the organization.
 Conclusion
 References

Introduction
Marketing essentials are important for the
growth of the organization. Marketing refers to
the different activities like advertising,
developing or selling of various goods and
services to the consumers and other businesses
in a suitable manner.

Important roles and responsibilities of the marketing
function in Cosmos
• Managing products and services-It is the role of the marketing function to manage the
products and services of the organization .
• Managing customer relation- Customer retention is the vital function of the managing
department.
• Selecting and encouraging the channels of products- The process of channelizing the
products and services should be so effective that the customer should acquire the products
on requirement.

Continue...
To determine availability of market opportunities- It is the responsibility of the marketing
function to research the wants and needs of various types of customer in the market and
availability of better market places for expansion of the business.
Promotion of products and services- Marketing function fulfills the marketing and sales
objectives of promotion by planning promotional strategies, developing it, implementing it,
developing sales plans and advertising.

Continue....
• Setting prices of the product and services- The marketing department makes the pricing
policies.
• Managing technology- It includes management of content production through different
media channels.

Inter-relation of roles and responsibilities of
marketing function with the other departments of
the organization.
Marketing functions are the important part of a business organization. Hence, there exists a
connection between other units and marketing department. The interrelationship between
marketing functions and other organizational units is given as under-
Marketing and Finance unit- It is essential for the marketing function to work nearly with
finance unit so that the finance department supply suitable budget to the marketing
department to do proper planning and enforcement of marketing plan in the enterprise.

Continue....
Setting prices of the product and services- The marketing department makes the pricing
policies.
Managing technology- It includes management of content production through different
media channels.

Continue...
Marketing and Human Resource-The marketing function requires the aid of the Human
resource at various stages of its functioning. Both the departments works together to create
strong culture and positive image of the companyd.
Marketing and production management- Operation department or production management
department helps the organization to achieve the productivity and effective performance by
systematically organizing marketing workflows and processes.

Conclusion
In this assignment, Cosmos has been taken as an organization which is engaged in the
business of providing services related with operations of tours and travels. Necessary roles
and responsibilities of marketing unit has been discussed. Without the involvement of a
marketing function an organization cannot survive.

References
Avila-Robinson, A. and Wakabayashi, N., 2018. Changes in the structures and directions of
destination management and marketing research: A bibliometric mapping study, 2005–
2016. Journal of Destination Marketing & Management. 10. pp.101-111
Baker, M. A. and Magnini, V. P., 2016. The evolution of services marketing, hospitality
marketing and building the constituency model for hospitality marketing. International
Journal of Contemporary Hospitality Management. 28(8). pp.1510-1534.

Thank You