Analysis of Marketing's Interrelationships with Key Departments

This report provides an analysis of the interdepartmental relationships within the marketing department, focusing on British Airways. It explores the connections between marketing and the production department, highlighting potential conflicts and the importance of collaboration. The report also examines the relationship between marketing and human resources, emphasizing the role of HR in providing information and training for effective marketing. Furthermore, it delves into the interrelationship between marketing and the finance department, emphasizing the importance of budgetary allocation and financial control. Lastly, the report investigates the connection between marketing and the research and development department, highlighting the role of R&D in generating new marketing ideas and reaching target segments. The report references sources like Blank (2018) and Bienstock (2015) to support its findings.

POSTER

REPORT
Discussing cross-functional relationship of the marketing and various
departments
Interrelationship of Marketing with department of Production-
The production department and marketing department may vary in many areas could
have conflicts among each other at several levels. For instance if production
department needs to implement changes in the plan so that demand of technological
change can be meet up but at the same point marketing department won't agree on
that. Other than that the marketing department doesn't emphasis more on spending
huge amount of money which is helpful for them in rendering high quality to
customers but production department keeps insisting for it. It is very important for
both department to work together so that company can grow steadily and attains their
goals and objectives. The marketing is very helpful for promoting the production and
showcasing the changes which are implemented by the production department in the
plane.
Interrelationship of Marketing with Human Resource-
The marketing and the Human Resource are interlinked and relied on each other. The
HR department of British Airways is helpful for gaining the information for
marketing, supplying and sales. The HR department of airlines gives training and
development program to the employees so that they can easily market and promote
the airlines with higher approach. Thus, the HR department can also gain the success
if great marketing and promotion of brand is being done by the marketing
department. The both works together for the growth and development of company.
HR department also recruits the appropriate and skilled talent for the airliners so that
they can market the product easily and gain huge consumer attraction towards
airlines and along with proper training and development program employees can
perform the marketing activities which benefits the company.
Interrelationship of Marketing with Research and Development department-
The Research and development department and marketing are interlinked because
research and development is very essential step for promoting and marketing the
airlines. With the help of proper research and development the marketing of the
airlines can be easily done and by targeting market segment. The marketing is also
important for the development of company and further research can be done on
marketing concept. Both of the deportment plays a major role and contribute a much
more in the growth and development of British Airways. The new ideas of marketing
is being generated by research and development department so that they can
implement in their marketing strategies. Marketing also helpful for research and
development department for reaching the particular segment, taste and preference of
consumer which are at presented attracted by company so they can have more
emphasis on such segment and achieve goal and objective of airlines.
Interrelationship of Marketing with
Finance department-
Marketing and Finance are interrelated and
they must work with coordination among
each other so that the British Airways goal
and objectives can be achieved. The finance
department allots the particular fund for the
department of marketing. The finance
department of airlines is much concerned
about the company's budget so that the flow
of operation can be maintain by them
without any disruptions. The payment cycle,
expense control and credit decisions all are
maintained and controlled by them. Both the
department need to work with each other as
the marketing department gets their fund
with the approval of finance department.
The appropriate budget is developed by
finance department with the help pf
marketing department as they can render
them how much amount can be needed in
what areas.
Blank, R., 2018. Cross-functional Productivity Improvement. Productivity
Press.
Bienstock, C.C., 2015. A cross functional analysis of performance measures in
business research. In Proceedings of the 1994 Academy of Marketing Science
(AMS) Annual Conference (pp. 371-375). Springer, Cham.