Marketing Theory and Organization Design: A Case Study of EMP Gold

This report delves into the application of marketing theory and organizational design within the context of EMP Gold, a company operating seven discrete mining sectors organized as revenue centers. The report explores the company's business model, key partners, activities, and resources, emphasizing its value proposition of ethical business expansion and quality product offerings. It examines the company's customer segments, cost structure, and divisional organizational design, including the establishment of strategic business units. The report further analyzes EMP Gold's marketing and finance management strategies, highlighting the importance of social media, offline marketing, and influencer marketing. It also discusses the relationship between the marketing and finance departments, emphasizing their interdependence in driving revenue and supporting business growth. The conclusion underscores the importance of organizational design and integrated marketing and communication for the company's success and its ability to compete in the market.

Running head: MARKETING THEORY AND ORGANIZATION DESIGN
MARKETING THEORY AND ORGANIZATION DESIGN
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1MARKETING THEORY AND ORGANIZATION DESIGN
Introduction
Development of certain theories and their implementation in business is the key
constructional management that examined by the business heads to provide a sustainable
condition to e organization. There are certain significant marketing strategies that will provide
good economic and financial boost to the company. Marketing has extended their reach in terms
of covering the international market and applied their approach to the geographical coverage and
global layers of business expansion (Shafritz, Ott and Jang 2015). The purpose of that essay is to
provide a thesis statement over the designed organizational theory and stated the dimensionality
of the business model and implementation of those models in EMP gold company. The company
has seven mines that are organized discretely as revenue centers. EMP also manages throughout
combined ventures and at present the company has joint ventures mines in South America and
Asia.
Key Partners
The partners basically are the suppliers who provide trucks and vehicles for the mining
actions, and suppliers are there who provide necessary equipment for the mining activities. These
things are important for the mining and from those equipments of investment form the
stakeholders the business will flourish and that will generate more gold evolution from the
mining area (Hollensen 2015). Legal partners and lawyers are there as partner or stakeholders for
mitigate any problem regarding legal legislation. There are certain distribution partners who
primarily work over the market analysis and maintain the distribution of product in international
market.
Key Activities

2MARKETING THEORY AND ORGANIZATION DESIGN
The basic activity of gold mining has started from gold mines and there people work for
picking or collecting the gold ores from where ultimate gold purposes are fulfilled. Then those
ores are setting up for the refining and that will generate the original version of gold. Then those
processed refining and smelting ores are separated in some refineries. At last from those gold
ores actual formation of gold can generate for delivering multiple purposes. These are the
possible procedure that followed from the gold mining to refraining gold verse and all this
initiations has worked under the supervision of EMP Company.
Key Resources
Employees, instruments or equipments for mining, land and god ores lifting machines all
these are the key resources that a mining industry should need. Apart from that manpower they
need a good amount of money to be invested on and those adequate funds engage more active
and efficient employees to manage the work progression in a rapid way (Burke 2017). Therefore,
skilled workforce and quality vehicle and equipment are the important resource for the company
to sustain in this competitive market of business sustainability.
Value Proposition
The value addition of the company is always focusing on the business expansion by an ethical
approach. The company is focusing on the quality products and that include the refining gold
ores that the company has predicted will be the best one in respect to market standard.
Employees are trust worthy enough so that they also maintain the prime objective of the
company.
Customer segments

3MARKETING THEORY AND ORGANIZATION DESIGN
The existing clients of the company embrace with smelters in Australia, Europe and Asia.
They also vend their products indifferent terms and merchants are taking that as they have
certain contracts with the company.
Cost structure
Cost structure of the company consists of apparatus costs, tools applied for investigation,
trucks, drivers, maintaining bodies, monitoring persons as well. The remuneration of the workers
and labors all comprise to the cost structure as the revenue generation is the only finding that
cost cultural management has done.
The company has taken the divisional design for the organization. There are seven
mining sectors that they have controlled so for them it was quite tough to maintain a secure
strategic business operation in every sector of organization, thus a special strategic business unit
has formed for that reason and they have been allocated for these departments like operation and
finance and marketing and human resource departments.
Marketing Management
For the impactful marketing strategies, the company should maintain their business
process and try to innovate new strategies to preserve the business expand. Strategies like social
media advertising can utilize the business aesthetics in greater perception (Burke 2017). Thus,
for the development of business, it is important to understand and utilize the social media for the
promotional purpose of the business. Offline marketing is another marketing strategy that
focused on the digital side of the marketing. The mining sector has several technological devices
and their offline marketing like posters, communication process or the business sites and cards
are the offline marketing devices that create a big role in this segment (Hansen, McDonald and

4MARKETING THEORY AND ORGANIZATION DESIGN
Mitchell 2017). Strategies are the only influential factor that provides a good framework to the
organization. Influencer marketing is another strategy that influences all section or genre of
people by the effectiveness of that project. Celebrities, bloggers, YouTube channel all these have
invested their time for the event and the event will impact on strategic experience and marketing.
Reducing expense and import material from the outer market may take some extra impost
charges, traveling cost and foreign aid that will influence organization maintenance and manage
the project for the development of the business (Wind, Thomas and Sheth 2014). The whole
hierarchy has only one CEO who is the decision maker for the company and there are several
teams like marketing, finance, human resource department and administration and their only the
operation process has been done.
Finance Management
Mines have their finance subdivision and they process the financial dealings and
communication independently. The operational resource of the company comes from the returns
it earns by promotion the gold to the clients and merchants. EMP’s policy is to maintain
operational price in minimum for the better benefit or revenue generation (Giachetti 2016). EMP
plans to apply the capital competently in all activities and process generation. The company has
spread their operation in five countries and from the amount of sell in those countries are the
prime revenue generations for the country.
Relation between marketing and finance department
Marketing and finance department are very much self-governing, the finance subdivision
maintains the profits generated by the promotion and marketing department. Finance department
is liable for all the expenditure that related to supporting activities that are needed for the

5MARKETING THEORY AND ORGANIZATION DESIGN
business establishment. It also liable for the cost proceeding and managing the terms of
expenditure where as marketing department of the organization takes care about the promotional
issue and provides sales and support to the organization (Giacalone and Rosenfeld 2013). All the
four departments are critical for any trade association however for the development of the
business in this competitive market enhancement financial and marketing department is needed.
The revenue generation process is depend on the selling of gold products that are accumulated by
mining so there reformation and processing is the ultimate need to maintain their business
growth in competitive business market. Those revenues are invested in employees’ salaries and
establishment of new equipments and technology. The finance department maintains a report of
all the revenue and expenditures of the company and allocate fund according to the situation.
Conclusion
Therefore, the divisional organizational design for gaining the maximum share for the
company is the operating aspect for the development of the company. For the casual connection
of marketing and communication expand Human resource team has taken the initiation to deliver
the best quality people in the organization and that reflect the company production. The
organization helps to improve the reputation of the business product quality as well as provide
the best material to the nation's people. As there are several others companies are present in
Australia thus their primary intention to take more order rather than the companies.

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